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A Look at Tribes, We Need You to Lead Us by Seth Godin

Topic: Writing ToolsBy Lisa ManyonPublished Recently added

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Over the past four years I've noticed that the word "tribe" has become increasingly popular. As I've met new, wonderful and unusual friends there has been a common thread regardless of differences in opinion, background, nationality, political persuasion and quirky personality traits, we all want the same thing... We long for connectivity. We're seeking our tribe. This isn't a new notion - it's simply changing shape. Innovators no longer wish to be associated with ho hum groups without cause or change. This is a very good thing. I wasn't surprised that Godin rolled up his sleeves to examine the topic of tribes, community and the impact the Internet has had on connectivity. True to form, Tribes illuminates the growing popularity and need to be connected in a true and genuine way. It stretches beyond that and brings to light the need for heretical leaders to shake things up and challenge the status quo. n Godin maintains that many tribes are stuck. This includes big charities, tiny clubs, and struggling corporations...the groups that create little value and are boring. n I think we've all experienced this to some degree. I'd like to take a moment to encourage you to be the change. Seriously, Godin put it best when he wrote "Every one of those tribes, though, is a movement waiting to happen, a group of people just waiting to be energized and transformed." n Think about that. If you recently sat through a boring meeting wondering if anything would ever change, it's time for you to step up and be that change. What if everyone in these stuck tribes is waiting for someone else to be the energizer and shake things up a bit? Will you be the one to finally step up and do it? n The fact that many tribes are stagnant is disturbing. To push past this Godin writes that fear of failure is overrated. I wholeheartedly agree. Fear of failure, according to Godin, is just an excuse. The real fear is the fear of being blamed or criticized.n nHow many times have you bitten your tongue in one of these boring tribal meetings because you were afraid of criticism? Did you hear a little nagging voice that said "what if I'm wrong?" n Well, what if you're not? Be the change. Take a chance. Because really, most people don't matter, but the people who do - they'll embrace the change and become your tribe. The others can remain stagnant and scared. It's their choice.n nThe most powerful messages I walked away with after reading this book: n nn
  • Do not get stuck in the way things were or are.
  • n
  • Get busy turning things into what they could be.
  • n
  • Change isn't made by asking permission.
  • n
  • Change is made by asking for forgiveness later.
  • n
  • The Web makes it easier to connect with people and create your own micromovement.
  • n
  • True leaders understand that change is not only omnipresent, but the key to success.
  • n So embrace your heretic ways. Speak up. Take a stand. Be the change. Lead your tribe.

    Article author

    About the Author

    Lisa Manyon POWERFULLY communicates your marketing message to increase results. Manyon’s work has been featured by the National Association of Women Writers, Absolute Write, Copywriting TNT, Lewiston Tribune and more. She has written promotional, advertising and marketing copy for internet gurus and a wide variety of brick and mortar businesses.

    Manyon has spent well over 15 + years in the marketing trenches of advertising agencies, radio stations and non profit organizations.

    Manyon continually invests in professional growth to offer the best service possible:

    Manyon developed a series of marketing trainings for the Idaho Small Business Development Center to help businesses avoid costly start-up mistakes. nno She is the first professional copywriter in the state of Idaho to achieve Glazer - Kennedy Creating Copy that Sells certificationno Manyon served as Managing Director of Lorrie Morgan-Ferrero’s National Copywriting Mentorship Program and is a Copy Coach for the She Factor Copywriting Bootcampno She is the Copywriting Expert and for the Association of Web Entrepreneurs and a featured author in The Official AWE Guide 2009- Emerging Trends Every Online Entrepreneur Must Know.

    As President and Founder of Write On ~ Creative Writing Services, LLC. Manyon has created a mobile business model that allows her to work and play anywhere she chooses.

    She LOVES what she does and enjoys writing web copy, press releases, broadcast copy and more. She accepts a select number of ongoing copywriting and consulting clients and fits in special projects when time allows.

    Manyon publishes an monthy ezine Manyon’s Musings and She offers a free Copywriting Action Plan with 7 Power-packed Insider Tricks of the Copywriting Trade to Dramatically Increase Sales of your Products & Services. Claim your subscription by visiting any of her websites or her blogs.

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