A note to myself and my Gatwick valet parking content writers

A brief reminder about our content writing and Gatwick valet parking website text, whether it's for web copy, lengthy descriptions, blogs, articles, news or press release: Lets break it up. On average, a web user does not really want to read through our well thought out words of wisdom. In fact, for me personally, I don't very often want to read anything at all - I, like most, will skip through the text for parts that are interesting and relevant to the reason I am at this page at all. Then, if I can't quickly see some headlines or eye catching moments that are properly on topic I know I am going to leave in about 7 seconds, perhaps before I have even got across my points about Gatwick valet parking. Here you've skipped to this bit! See the paragraph above was too heavy. People will generally not be focusing on this sentence either as there are many more attractive looking uses of text below; but that does mean I can probably slip in 1 more reference to Gatwick valet parking, which will at least help with the indexing of this page. Are you paying attention? All this heavy text is boring, so how can we keep our customers’ attention? It is always important to make use of bolding important phrases within the text. It attracts the reader’s eye and can be used to reinforce a particular message about valet parking at Gatwick airport. CAPS LOCK is an option but can be misunderstood for "shouting", so use sparingly. When trying to emphasis my actual Gatwick valet parking topic (yes I know I’m getting spammy now), I can choose a preferable font style within the site’s style sheet, using the attribute and emphasis to the reader and the search engine. I try to use italics only to display a comment and lighten the content; it makes things a little more personal and helps me to relate to my reader. The trusty underline above can help to emphasis a point but should be reserved for hyperlinks only - it's really frustrating when an underlined word is not actually a link. •Different fonts and styles. Please keep to a small set of fonts and styles, as it is very difficult to make a page look professional with too many styles or fonts. •Bullet points. Please always make these really are on topic to the page and highlight the headline. Always remember what the page or article is about. Mine is about content, whilst hopefully scoring for Gatwick valet parking, and then ensure that the page is talking about what the title says. Then our readers will stay a while and look about. Keeping a potential customer’s attention, breaking up main subjects, and giving the reader what they have come for will make great copy. Please give consideration to why a reader has come to this page and ensure that we place links to the next obvious thing that a reader would be likely to do, given the information we have displayed. Then make sure that the last sentence, as the first, includes our keywords so the search engines can understand that this page is about: Gatwick valet parking.