Article

A Toll Free Number Will Help Your Business Flourish

Topic: Small Business MarketingPublished December 3, 2013

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The most obvious advantage of having a toll free number for a small or home based business owner like you is that it helps your business project a “big business” image that you may not currently have. It can also help your business flourish in other ways. Win Over CustomersrnPut yourself in your customers’ shoes: Would you call long-distance to inquire about the specifications of a certain product or the details of a particular service, or would you rather call toll free? Say you’re considering buying a product that needs after-sales service and maintenance: long distance or toll free? You may be running your business from your home basement and you may have limited market coverage at the moment, but if you have a toll free number, you are winning over potential customers and endearing yourself to current customers. Expand Your ReachrnNo matter the size of your company, a toll free number immediately expands your business’ reach. When buying goods and services, the modern consumer has practically unlimited choices to choose from; he is no longer content to buy what’s available near him. Advertise your toll free number on your website, through outdoor media campaigns or any other platform and you’re putting yourself on the national map. Establish your presence as a business category leader through your toll free number. Slay the CompetitionrnHaving a toll free number is the perfect opportunity for you to establish your brand image. No matter what you’re selling, generate instant brand recall by picking a toll free number. Market studies show that customers view companies that have toll free numbers in a positive light. Not only do you set yourself apart from your competitors with a toll free number, you also show your customers that, as a business owner, you care enough to reply to any inquiries they may have through any means at your disposal. Increase SalesrnA toll free number is a word-based and alphanumeric number. This increases your company’s memorability and can translate to increased response rate to advertising, which, in turn, can lead to increased sales. It can potentially generate leads and encourage your leads to close sales. Whether you are a direct seller, a real estate professional or a home based business owner, you can close sales or deals with a business toll free number. Estimates of sales increases that are attributed to a toll free number start at 20 percent. Low Investment, High ConveniencernSince their introduction in 1967, the cost of toll free numbers has dropped dramatically. Based on Gaebler.com’s “A Primer on 1-800 Numbers for Small Businesses,” the typical cost of a toll free number ranges from a nickel to more than a quarter per minute. Toll free numbers are also much easier to set up than they were in the past. There are toll free number providers that allow you to set up your number in a matter of minutes. Further, location is not an issue. No matter where you choose to operate your business, your number stays the same. Use your toll free number as a tool for growing your small business. If your business involves Internet sales, catalog mailings or selling a product that requires after-sales service, a toll free number is indispensable to you.

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