A wacky way to grow your business. (And creativity. And more.)
Sometimes when you ask yourself business-related questions, your mind just blacks out.
No answers come up. You start over thinking and make things complicated.
Sometimes these questions even trigger your doubts or fears. Which totally kills your creativity and ability to find solutions.
You probably know the kind of questions I’m talking about here. You may even be chewing on one of them right now.
Some common examples of those types of questions are:
What can I do to make money right now?
How can I get more clients?
How do I get more time?
Telling yourself to think out of the box or just brainstorm solutions usually doesn’t work.
Nor does thinking about it some more.
What you need is a totally different perspective.
A new way of looking at it.
Here’s a fun strategy I’ve been using a couple of years now that works like a charm:
Stop looking for solutions. Instead, come up with at least 15 different ways that enhance the problem, make matters worse, or achieve the complete opposite of what you’re actually trying to accomplish.
It opens you up, boosts your creativity, makes you smile, and helps you find solutions and answers you never thought of before.
Every time I do this, I’m amazed at the results I get. It often brings me all kinds of ideas I wasn’t even looking for. My clients love it too. It works like magic every time I take them through this process.
Some real examples (of myself and my clients) to get you going:
Example #1:
The original question: how can I grow my list?
The turn-around questions:
What are 15 ways to make sure no one even knows I HAVE a list?
How can I make it super unattractive to sign up for my list?
How do I get people to unsubscribe from my list as soon as possible?
Example #2:
The original question: how can I make more money this year?
The turn-around questions:
What are the 15 best ways to make less money than last year?
How can I make sure I make no money at all this year?
What can I do to always spend much more money tha
I make?
Example #3:
The original question: how do I get more people to sign up for my program?
The turn-around questions:
What are 15 efficient ways to make sure no one wants to sign up for this program?
What are the 15 lamest things I can say about this program?
What are the 15 best ways to make sure people think this program totally sucks?
The answers you find on these turn-around questions always inspire you to find real ideas and solutions.
Try it yourself sometimes, and see what it brings you. It’s really fun, and who knows what you come up with!
Further reading
Further Reading
Article
Beyond the hype: Why AI projects fail and how to succeed
Artificial intelligence continues to dominate business conversations, but enthusiasm alone does not guarantee results. While many companies rush to adopt AI in hopes of gaining a competitive edge, a large number of initiatives still fall short. The problem is rarely the technology itself. More often, failure happens because organizations approach AI without the structure, readiness, and discipline required for long-term success. AI projects do not fail because the technology
March 4, 2026
Article
AI Avatar Development: Pros, Cons & Industry Use
AI Avatar Development: Real Innovation or Just Hype? In todayâs hyperconnected world, attention is currency. To stand out, brands can no longer settle for flashy features or surface-level engagement. They need to build meaningful, scalable, and personalized experiences. Enter AI avatars: digital humans that are revolutionizing communication by bringing lifelike presence to virtual interactions. Imagine a team member who never takes a coffee break, speaks ten languages fluen
February 27, 2026
Article
Beyond the Script: How Call Centers Keep Telecom Networks Running and Customers Happy
The Quiet Engine Behind Every Connection Most people think of telecom services as towers, signals, and mobile data moving invisibly through the air. Yet behind every call that connects and every message that reaches its destination, there is another system quietly working in the background. That system is the call center. While customers often interact with telecom companies only when something goes wrong, these centers operate constantly, guiding problems toward solutions an
February 23, 2026
Article
Why Lead Generation Alone Is Failing Solar Companies Without Appointment Expertise
Introduction The solar industry once believed that collecting as many leads as possible was the fastest path to growth. Marketing teams focused on filling databases with names, phone numbers, and email addresses. At first, the numbers looked promising. Dashboards showed rising interest and more inquiries than ever before. Yet behind the scenes, many companies began to notice a quiet problem. Revenue growth did not match the flood of leads. Sales teams felt overwhelmed, conver
February 6, 2026