Article

Action Speaks Louder Than Words

Topic: Real EstatePublished October 20, 2017
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Remember the saying we heard as children, actions speak louder than words? At least in my house that was a common one. As a kid, I’m not so sure that it meant much, other than clean your room now and stop telling me you’ll do it later. Mom liked us to take immediate action and not give her lip service about a future time we’d like be cleaning, and it’s a tenet I apply to my Transaction Coordination business to this day. I heard this saying again recently when I was meeting with a sales manager of a large real estate office. He and I were discussing how overwhelming it is for many of the agents he works with and coaches to take action. He tells me that one of two things generally happen, either they just freeze and take no action, or they take action, massive action, starting a bunch of great things, but don’t stick with them to completion. He and I agree that what was missing was focus, that there is really more to taking action than well..taking action. What we all must remember is to take FOCUSED action. Here’s a simple solution that I shared with him that is used with my students when we’re in a coaching session: Next time you attend a conference, read a book or listen to an audio recording, webinar or meeting, take notes, lots of notes, then compare those notes to your written goals. It’s easy to get excited about a new idea, but if it’s not in alignment with your dreams or goals, then it probably should be eliminated. Next pick just ONE thing. The one that you’re most excited about and that you believe will help you the most with accomplishing your goals. Give that one the attention and devotion necessary to get it going, track the results of it and later, after you’re happy with those results, add another one of those great ideas you’ve gathered through your studies, and repeat the process. Keep a journal or notebook with all your ideas, and notes, refer to them as you’re making plans for something new. Don’t get overwhelmed and freeze or spin out, just add one thing at a time and keep doing what you’re already doing that is working. Taking action is like getting in the car and driving West, hoping you’ll eventually find California. Focused action is like buying a plane ticket, first class of course, and getting there quicker, easier, and in style.

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