Article

Advanced Tip to Greater Profits: Grouping Products

Topic: Communication Skills and TrainingPublished June 9, 2012

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Here’s an advanced tip that I’d like to share that I thought was pretty important. It’s about product grouping. What is that and why is it so important?rnWell, one big thing that you’ll learn in marketing is the importance of trying to completely fill the customers needs. And sometimes, one product just doesn’t do it! Yes, sometimes the product that you’re trying to market is pretty one-dimensional. In other words it only focuses on one particular thing. But, by adding another product/service that touches on a different aspect of your market’s issue, it can help in two ways.rn1) The customer’s needs is essentially completely taken care of. Andrn2) It also puts more money in your pocket! Truly a win-win situation.rnAnd every successful business knows this is a successful strategy. For example, think about restaurants – especially fast-food restaurants. McDonalds is a good example. They might sell the Big Mac by itself. But, most likely, if you’re truly hungry, you’re going to want more than that! So, for the customer’s benefit, they add fries and a drink to it and call it a value meal. McDonalds is happy because they sell more food. And the customer is content beecause all of their needs are satisfied. And because of that, they’ll keep coming back time after time. rnIt’s amazing how product-grouping is so powerful! You might sell each of the products in the package seperately. But, for some reason, until you package them – or group them – the customer might not buy them. But once they do, they love the benefits that comes from getting all of their needs filled.rnSo, how does product-grouping apply to you in your Network Marketing business? Well, some of the products that you market may be sort of one-dimensional. The product that you are marketing may not completely fill the needs of your market. And on top of that, the commission from that one product alone may not be substantial enough for you make any substantial income. If that is the case in your situation, what should you do?rnAdd an additional product or additional products that will help your market to improve their situation or resolve their problem, and sell it as a package. That way, they’ll be completely satisfied, and you will too; because your profit margins will increase as a result of this product-grouping. rnSo, for example, instead of you making $50 commission off of one product, because of product-grouping your commissions could increase to $75, $100, $150 or more, depending on what the products are. And your customer will be happy to pay because of the benefits they will get from it. Do you see how that works? It’s a beautiful thing!rnSo, when determining which product to market, think about this article, and discern whether or not you need to add an additional product or not. If you do decide to do so, you will benefit and most importantly your customer will thank you for it. And very likely he will keep buying for years to come.

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