Are Business Videos the Next Big Thing for Smaller Companies?

Well, national companies and larger organisations have used television to effectively promote their goods and services for years, well before the evolution of the camcorder. They have done this because the impact of their targeted message is far greater when their target audience is allowed to see, hear and experience it.

Up until recently, television advertising was generally the domain of companies with large advertising budgets, as the cost of air space and production is prohibitive to many small & medium sized businesses.

However, things are changing, in fact the IAB and Price Waterhouse Coopers stated in Sept 2009 that online Ad spend had surpassed TV for the first time ever, and separately, eMarketer has revealed that online video advertising will be the area that grows the most over the next 5 years with a projected increase of 46.2% this year and a continued, average growth of 39% over the next 5 years.

It is believed that video advertising can generate a 300% increase in leads when compared with conventional advertising, which certainly supports the reason for the growth we have already seen, and also underpins the forecasted expectations for the future of online video advertising.

Today, the rapid growth of YouTube has clearly shown that anyone with the will to do it can create a video, either at a base level or even at an intermediate level.

Professional looking videos can be created by utilising any one of the many video editing software tools available, some of which are free and many others are relatively inexpensive.

YouTube is primarily an entertainment channel, however since its success, businesses are starting to realise the full potential of video advertising.

Remember the old saying "a picture paints a thousand words"? Whilst this is an accepted statement in the world of advertising, perhaps the phrase "a video paints a thousand pictures" will shortly supersede this.