Article Marketing Promotion – What's the Big Deal?

If you cringe at the thought of writing articles and submitting them to free article marketing directories – or worse, paying a writer to write articles destined to become free giveaways – consider this: article marketing promotion is one of the best ways to get valuable backlinks to your site or landing page. Article marketing delivers a number of benefits beyond this one. In fact, you'll likely find that your initial investment continues to yield results for years to come. Article Marketing Promotion: Benefit #1 – Backlinks Spend an hour writing and submitting an article to EzineArticles and get a link to your site from a high page rank (PR) site once that article is approved and goes live. Not only will you get an immediate backlink from the article directories that feature your articles, you'll also receive links to your site from other websites because article directories allow publishers to use these articles for free provided that they leave the resource boxes and the links intact. Article Marketing Promotion: Benefit #2 – Anchor Text While multiple backlinks can lead traffic to your site from individual visitors who click on those links, article marketing helps your site rank for specific keyword phrases. Using the resource box, which is the section where most article marketing sites allow you to post a brief promotion and link, you can strategically incorporate specific keyword phrases as the text for your hyperlinks. "Anchor text" is the phrase used when describing an underlying link. Google learns about websites by examining various elements of a site as keyword density, URLs, titles and subheadings, bold text, and anchor text from incoming links. Having keyword-rich anchor text linking to your website or landing page from multiple high PR sites is an excellent way to show Google what your site is about and rank well for your desired keyword phrase. Now that's the power of article marketing! Promotion with a strategic focus can help build traffic for targeted keyword phrases when you use anchor text. Article Marketing Promotion: Benefit #3 – Faster Indexing Because sites high PR sites like EzineArticles.com are regularly visited by Google's spiders, links posted in resource boxes can cause your website or landing page to get noticed by Google quickly. If your site is relatively new, article marketing can improve the speed in which it is indexed by Google. Article Marketing Promotion: Benefit #4 – Repurposing the Content Articles that you write for article marketing purposes can pull double duty. For example, you could use the article on your own site or blog, use the article in an ezine or newsletter that you send to your own subscribers, post it on a content site that pays for page views, or even resell the article for usage rights to someone who wants the article but doesn't want the resource box. You could even write a series of articles for article marketing promotion first and then compile them into an eBook or white paper. From promoting your site and targeting keywords to repurposing the content, article marketing is an intriguing way to build credibility, generate traffic, and build your business over time. Best of all, once your articles are published, they'll continue working for you for years to come.