Article Writing or Content Writing Service? Push Marketing or Pull Marketing?
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One of the things I've been thinking lately has been the difference between article writing and content writing service.
By definition, article writing is a form of content writing marketing. Article writing is the process of creating awareness and traffic through writing and publishing articles online. Content writing service is the process of creating awareness and traffic through the writing and publishing online content - content which may include articles.
Of course, the content could be blogs, videos, audios, pdfs, etc.
So writing articles, then, is a subset of the content.
Now, consider this.
They often seem to think that (at least me) about article writing in terms of writing articles for many organizations, both traffic and exposure. But if we think of marketing content writing, which may tend to think along the lines of simply creating an "externality" (that is, that our content is "out there" on the web - pulling traffic (and people) to us.
So maybe you think that article writing as "marketing push", but the marketing of content and "pull marketing" -
But if Article writing is simply a subset of marketing content then there is article writing can also be a "pull marketing" of the vehicle? And if that's the case - I think it is - then should not we be thinking about article writing from the perspective that is only part of a marketing campaign content? Which means it would be more effective if instead of just using it to generate raw traffic - which then try to convert into buyers - instead they would use as part of a marketing campaign to pull?
So if we were to take effect, which - integrated marketing article content campaign content - what this campaign look like?
Here's my idea:
You write an article and post it on your favorite (or top 3) article directories.
Then write a blog and put it on your website with a link to your blog go to your article you wrote that day.
Then maybe record a YouTube video and listeners directly to your blog.
And when they come to your blog, you can subscribe to your newsletter.
And since you have a newsletter - could not send your blog out as an email?
And since they usually tend to write blog entries and news content rather than a sales message, not the people he likes to read e-mails like that?
What happens in a content marketing campaign like this is that people begin to develop more confidence in you and your campaigns, because they are exposed to you through different media at different times.
So instead of focusing on one-time conversion of articles to subscribers, instead focusing on the development of relations - if someone is a subscriber or not. And choose when to become a subscriber. And choose when they want to become a buyer. Instead of forcing a way through.
So ... You want to know my own highly profitable secrets to creating a high profit sales funnel and email campaign, and marketing content strategy that rocks?
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