Article Writing Tips: How Creativity Can Improve Sales and Readership

Article writing tips that don’t address creativity can have a detrimental effect on sales and conversions. Writing professionally is important, but it’s also important not to bore your readers. This requires adaptability and creativity in your writing that often cannot be taught in a classroom or in a book, because when it comes to writing articles there are no rules for creativity. Infusing your work with creativity- or at least the occasional piece- will not only prevent your audience from getting bored, it will keep you as the author from getting bored as well. However, there are fewer article writing tips that are harder to convey than how to write creatively. The best way to learn how to write creatively is to read and listen. For instance, I recently heard a radio ad that immediately caught my attention. I don’t remember exactly how it went, but the general idea was that there were two people having a discussion about what seemed to be a woman’s breasts: “WOW, her melons were so huge and firm I couldn’t believe it!” Says person 1. “I know, and the way she held cradled them in her hands made me so hungry! Those were the perkiest melons I’ve seen in a long time! Says person 2. This conversation goes back forth for a bit, talking about how one woman’s melons came in so much earlier and were so much bigger than another woman’s, and so on. What’s the ad for? A grower’s supply company. This ad was a great example of how to write creative copy that grabs the reader’s attention and then keeps it with memorable imagery, irony, or some other unique aspect. The melon ad got my creative juices flowing and I started thinking about how I could creatively sell services in a way that didn’t have to be so dry. I was walking my dog thinking about copy for a new restaurant menu a client needed when the following idea occurred to me. And while it’s not something I would actually post on my services page, it is a unique example of how you can use creativity to improve your conversions by attracting and retaining your reader’s attention: Article Marketing Platter: We slow-cook our professional articles by hand, using only the finest quality research ingredients from local and international sources. Our articles are deeply infused with subtle search engine optimization and calls to action that leave every reader satisfied. This incredible dish can take on any flavor and is usually our guest’s favorite item. Platter of 3 Articles: $45 Add a side of 100 social bookmarks: $8 100 Do-Follow Article Submissions Ala Carte: $8 Get a healthy topping of 15 Do-Follow blog comments for only: $8 The Hungry Man Article Platter: All of the above for only $69 EzineArticles Diamond and Platinum Braised Loin: We start with the tastiest titles and build our way to a compelling 800 word finish. This unique all-you-can-eat dish uses your local ingredients to create a rich flavor that is impossible to find elsewhere. Whether your appetite is for Platinum or Diamond, we guarantee this signature dish will whet your every appetite. Platinum Entrée: $299 Diamond Entrée: $499 Content King Dinner Special: The world’s finest content assembled on a platter of powerful SEO and marinated with the most well-blended words on the market. Our content is fresh and flavorful, pleasing to any palette and always with just the right amount of zest. Order as much as you can eat, only 3 cents per word! Creating fun but compelling and useful copy is a great idea to implement your article writing skills, but you should use it sparingly and never in an attempt to deceive the reader by attracting them with witty or unique copy alone. Your creative copy must have relevance. For instance, I saw a post on the Warrior Forum recently where a user posted a unique ad: "There's only 183 000 km's on this all-wheel drive hellcat from Planet Kickass. Trust me, it will outlive you and the offspring that will carry your name. It will live on as a monument to your machismo." The entire ad went on with language like this for several hundred words, but when you clicked through to see the vehicle it was just a beat-up Subaru with an asking price of $2,000: not even worth the copy that sold it. So while the ad was unique and interesting, it ultimately only served to disappoint. Creativity is important for any professional writer, but a careful balance must be struck in order to use it properly. Writers often find that rigid professionalism bores their readers and constant weirdness or strange uniqueness can cause readers to take a work less seriously. Therefore, moderation is the key when it comes to this creative article writing tip.

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