Aston Martin Hire lets you get the Geneva feel at your fingertips

With memories of the Geneva Motor Show fading, we can now look forward and embrace the developments it showcased with some exciting cars from Aston Martin Hire.

This year is certainly one that will prove a benchmark in the history of Aston Martin, one of the lynchpin providers in the Sports Car Hire world. Five years of an independently-owned Aston Martin can be celebrated in 2012. On their stand at the Geneva Motor Show, a veritable collection of new models was presented. New dealerships are taking the marque to an even larger audience of aficionados, with thirteen new showrooms to be opened in China alone this year. In July the CEO, Dr Ulrich Bez, will mark twelve years at the helm of this prestigious player in the luxury motoring field. The International Motor Show at Geneva was chosen as the place to bring together all of these highlights from the car that makes Aston Martin Hire possible.

The bevy of new models included the class-leading limited editio
V12 Zagato in production form, the V8 Vantage S and recently-revised V8 Vantage, a DBS Coupe, V12 Vantage and Rapide. These luxury sportscars will begin to be available to their adoring fans over the next few months. In the meantime, the opportunities presented by Super Car Hire to get behind the wheel of the impeccable V8 Vantage Roadster or the commanding Virage Volante are available to you right now. These two models represent the best in their class, since both of these stimulating sports cars remain in their current format, with no facelift required.

Included in the eight beautiful new cars were two from Aston Martin’s Q portfolio, their bespoke service. The Virage was bespoked with an exterior in Mariana Blue satin paint, and an interior including blue carbon fibre, striking yellow detailing, and saddle leather floor mats. The Cygnet’s exterior was prepared in Cherry Tree raspberry paint, with a kestrel tan interior with photographic leather headlining and brogue leather detailing on the seats. A tailor-made colour-matched three-piece luggage set and Brompton bicycle completed the ensemble. Allowing customers to commission their unique car from design to manufacture, Q by Aston Martin represents the opportunity for complete personalisation, even extending into a seamless transition to the design of the owner’s wardrobe, home or yacht. In the same vein, Aston Martin Car Hire gives you the chance at exclusivity with the rental of a magnificent limited edition car such as the V8 Vantage N420 Roadster Special Edition.

As was announced at the Swiss event, one of the keys to the regeneration of Aston Martin has been seen in its elegant dealerships. This global network now numbers 136, with more planned to open in 2012. The essence of an Aston Martin is captured in these luxury surroundings so that those who appreciate ‘dynamic driving, sporting luxury and bespoke design’ can truly feel comfortable. In much the same way, when you walk into the Experience Centre as the first step in your Aston Martin Rental, you immediately feel the presence of these immaculate cars.