Attraction Marketing: A Small Business Marketing Solution

Are you actively using the laws of attraction in your business? One of the most powerful ways to use it is in marketing. The new leading edge marketing term is "attraction marketing." This is where you attract customers rather than seek them. This new marketing paradigm is different from conventional marketing.

Conventional marketing or when you are ACTIVELY SEEKING clients by putting your message in front of people that were doing something else, like watching TV, relaxing at home, surfing the Internet, or driving a car. It is more of an interruption-type marketing. In other words, you are interrupting them in order to give them your pitch.

Some of these more conventional marketing strategies include: • Cold calling • TV and radio ads • Banner ads • Newspaper ads • E-zine ads • Door-to-door sales • Closing sales techniques

This kind of marketing relies on pushing people into buying your products and it feels like a lot of effort. It can be very effective especially for those who need help making a decision. But this pushy kind of sales can also back-fire and cause buyer's remorse, canceled sales, and refund requests.

Attraction marketing is using the law of attraction to subtly attract potential clients' attention. Attraction marketing means that your ideal clients are ACTIVELY SEEKING what you are offering. Your potential clients are looking for information, products, and services like yours and want to know how you can solve their problems.

Some of these attraction marketing strategies include: • Blogging • Blog ads • Newsletters to subscribers • Pay-Per Click ads • SEO of your website • Social media • Article marketing

This way of marketing is a softer selling style. It takes less effort, feels like less effort, and gives you a better return on your investment. In fact many of these marketing techniques can be set up once and then run on auto-pilot with you just checking the stats on them.

Marketing by attraction also gives you a more targeted audience. This is because you can zero in on your niche more effectively with the above marketing strategies. Because the potential client is actively seeking
you, you have already won "half of the battle." Then all that is left for you to do is present your product or service in a compelling way.

The best way to think of this switch from the conventional marketing to attraction marketing is to think of it in terms of transforming selling into serving. With this perspective you are not selling your wares; instead, you are serving your niche with products and services that meet their needs and solve their problems. By shifting your thinking from selling to serving, you have at your fingertips one of the leading cutting-edge tools for attraction marketing.