Attraction marketing is a term used to describe a marketing system where people come to you because they are attracted to who you are and what you have to offer them of value. Using attractive products together with attractive marketing supercharges your campaign and creates real residual income.
If you are not familiar with the way attraction marketing works to build a Network marketing business, then you are probably working 10 times harder than you need to and getting only a fraction of the results you could be receiving. Using attraction marketing works! You can increase both your customers and your sponsorship of you MLM business thus creating true residual income if you offer attractive products as part of your attraction marketing campaign.
MLM distributors position themselves as "attractive" a lot of times not by what their primary company offers but instead by what they can offer to others in the form of information. This information will help a prospect grow their business quicker and more efficiently. There is HUGE demand for coaching on how to grow a MLM business as people see the potential these businesses have. The tools attraction marketing provides can be used by anyone to help them grow their business. Attraction marketing provides a solution that allows an individual to grow their business using a solid system is really "good looking" as it allows for a distributor to promote themselves in an non-threatening way. This is why attraction marketing is downright sexy.
If you are like me, then you will have zero interest in chasing all your friends and family trying to get them to ‘get signed up” for the opportunity you have. When using a successful attraction marketing approach, you won’t have to ever lower yourself to this level again. The attraction marketing system sends out so much positive energy towards that just sheer numbers dictate people are going to like what your attraction marketing efforts offer.
Ultimately, you can learn how to grow a business and create a huge organization using attraction marketing. One reason people join a MLM business is so they can make a lot of money owning their own business. However, if that business doesn't have a sustainable business offering and an attractive product, nothing will keep your organization from leaving for greener pastures. This is important to consider if your goal in using attraction marketing is to build a sustainable business that creates life-time residual income.
The whole point of building a networking business is to do two things: Make money and save time. If a company has a product that you could easily replace with a substitute product it will be virtually impossible to keep your customers and down-line long-term.rnHere are a few questions you should ask about the product you are consider representing using an
attraction marketing campaign:
1) How unique the attractive product in the market place – Is there a way for a competitor (like say Wal-Mart) to enter the market and have a similar product. I can tell you right now, you do not want to compete with Wal-Mart if you are trying to grow a huge organization using even attraction marketing. A friend of mine that lives in my condo complex in Downtown Orlando built a huge organization in MonaVie. MonaVie was a hot opportunity a while back. She had 14,000 distributors, was ranked a “Blue Diamond” and was at one point making $7,000 a week. When the recession hit in 2009, people who were sold on the concept of Acai berry juice started looking for alternatives. Where people were buying $150 a month juice in ‘their business’ when the economy soured, customers were looking for a less expensive alternative or cut out the product all together. My friend’s organization started taking one step forward and two steps back. The residual income at the time of this article in December 2011 is now $400 a month. When a product has an attractive alternative, attraction marketing won't save your organization.
2) What are the margins on the product they offer and where does the margin come from compared to the alternatives- If you can buy one item for $2 and find a similar substitute with little if any difference, which one are most people going to buy. Attraction marketing is best when you have a competitive product.
3) Will someone want what you have when they see the product or do you have to explain it over and over? –Nutrition companies are notorious for this. I am not sure why one product is better because it uses vitamins derived from tropical waters and the competitors vitamins come from the fertile rain forest. Using attraction marketing while representing a product that people will want when they see it makes it easier to build an organization.
Finding a company to represent that answers these three questions can mean the difference between true freedom and residual income vs. constantly building and rebuilding an organization. If you build an organization using attraction marketing only to have it fall apart in the future because someone else's company that is more attractive come along, then what is the point?
When you couple attractive products with an attraction marketing campaign, you are building an organization that is sustainable, profitable and creating true residual income