Banner Stands Selection for Effective Display at Trade Shows

Attending trade shows represent a sizable expense for the companies that rely on them for business development. One way to gain a better return is to invest in ways to better attract prospects to one's booth. This can be done affordably and effectively through banner stand display systems. Banner stands bolster one's presence at trade shows by making the space more inviting and more effective at communicating the company's products and value proposition. Banners stands come in a variety styles and types depending on the need. They can be printed in a myriad of styles to match or complement any corporate or product branding. Choosing the right set of banner stands requires understanding the various types available. Here is a brief overview of the typical banner stands. BasicrnThis is the workhorse of banner displays. Lightweight, but durable, this stand uses an upper and lower channel system to secure the banner. This versatile system can interchange graphics so it can be adapted to different needs. These banners are typically used as secondary signage as they are somewhat limited in size options. X and L FramernSo named because of the support system shape ("X" or "L"), these stands are more versatile than the basic systems because they come in a wider variety of sizes (up to 1500mm). Although lightweight, they are not designed to be as portable as other systems. These are used as support signage or as a background for smaller sub-displays in larger booth systems. Flex SystemsrnThese stands are used singularly or linked together. Singularly they are similar to the Basic and X & L Frame stands. The real beauty of this system is the ability to create panoramic backgrounds by linking stands to support a seamless graphic. This makes them especially well-suited to trade show use as the Flex system can create and demarcate spaces. Set-up is simple as the stands snap together quickly. Retractable (Rollups)rnThese banner stands are great for quick set-up as the banner rolls out of a base unit and links to a telescopic pole (similar to a projection screen). The base makes them very stable and they are great to use when signage needs to be put up and taken down quickly. The base is heavy so it is also useful in high traffic areas as it can withstand some knocking about. HorizontalsrnThis system is similar to the retractable system, but the banner rolls-out horizontally. This yields a continuous and seamless banner which can provide a background graphic to the booth. This can also be configured to create and delineate specific spaces within the trade show space. MediarnThese banner systems leave room to incorporate a video display monitor into the banner graphic. This is important these days as a good trade show presence relies on the latest technology. The system allows for media to be played or used as a presentation screen. Banner stands are an integral part of trade show displays. Understanding the various banner stand types is essential to help design the best system and get a sense of the graphic possibilities and sizes available.