Bath and Shower in Belgium, Denmark, Finland and Croatia

Given that the crossover of mainstream mass brands in men’s grooming products is not frequent (every two or three years), one of the most important events in 2010 was the entrance of Dove in men’s bath and shower, with Dove Men + Care. As Dove is a key player in bath and shower, this launch had a strong effect on this category. Launched at the end of 2009, its impact started in 2010 with the first advertising campaign – for instance a TV advertising campaign for bath and shower in the autumn of... Bath and shower current retail value sales increased by more than 1% in 2010 to reach DKr466 million. Sales growth was mainly driven by increased discounting activity, especially within body wash and shower gel. Price wars were far more intense than during the previous year. As a result of the prolonged negative economic climate, manufacturers focused on offering discounts in order to stimulate sales. Retailers offered frequent and large discounts throughout the year and encouraged consumers to...rnEuromonitor International's Bath and Shower report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change. Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Bath and Shower market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning. Related Reports: Bath and Shower in Denmark Bath and Shower in Finland Bath and Shower in Croatia Bath and Shower in Macedonia