Be Cool Marketing 101: Introduce Yourself

Let me ask you a question… Have you ever signed up or bought something online and then un-expectantly, you get HAMMERED with emails? I bought a light for my wife’s meditation room from Pottery Barn and without knowing it, I was automatically on the force feed diet of promo emails. I was getting daily (sometime multiple times per day) emails about lights, sofas and everything else I would need to deck out a room. Normally I don’t mind getting emails from larger companies. I consider it to be research. I like to see what they put together – I like to see their offers, their frequency, their design, etc. But these guys…it was even too much for me, so I unsubscribed! This is what we’re trying to avoid! So, as soon as somebody opts in to our list, we’re going to be totally transparent and let them know exactly when and how we’re going to communicate with them. Simple right…. but nobody does it. This introduction campaign is quite possibly one of the easiest campaigns that we will ever put together because most of the time, it’s only one email – but the purpose is profound. By being very clear up front we accomplish a few different things … We set the stage for the relationship.rnWe in essence get their OK for this type and frequency of communication.rnWe tell them what to do next.rnWe start to build value. rnBe cool, and introduce yourself when somebody opts in to your list. Let them know what they can expect and when to expect it. Being transparent will reduce the number of unsubscribes to your list drastically.