Benefits of Unified Communication in a Globalised Economy

Globalisation has played a vital role in changing the pattern of economic activities in a developing country like Malaysia. It has led towards economic growth that has brought about tremendous changes in wealth distribution and business expansion in the country. With the help of globalisation, firms have developed better access towards the markets of developed countries. Malaysian companies have clients based across the globe and export their goods in all parts of the world. Such firms can use unified communication (UC) solutions to keep a close tab on all their branches and employees and interact with overseas clients. Unified communication and collaboration suites enable organisations to streamline the business communication process efficiently and effectively. This collaborative solution combines email, instant message, conferences, web and audio conferencing, voicemail, business telephone, video and fax. It integrates applications, data and voice on a common interface so that users can access the requisite content; send and receive messages; and collaborate optimally. UC enables workers to access and manage all messages, generate voice mail messages and send the same as attachments. In this globalised economy, travelling has become a necessity for exploring new market opportunities. Face-to-face interactions with colleagues, associates and clients are the most effective way of communicating and negotiating and closing deals. However, with the help of audio and video conferencing tools such as integrated communication solutions, users can enjoy visual communication with the target audience without leaving their desks. Companies based in Hong Kong can customise such unified collaboration and communication suites to render a tailor-made collaboration experience for their associates. They can also use these collaboration tools for conveying a professional image in front of potential customers, vendors, investors etc. Branding, welcome messages, hold music are some of the features that can be customised by a company in UC solutions. Unified communication solutions enable users to interact with other team members or associates with the help of laptops, desktops, Smartphones and tablet computers from anywhere in the world. Conferencing Service Providers (CSPs) understand that the corporate audience is migrating towards mobile gadgets rapidly and have developed apps that allow users to set up or join an event at a moment’s notice using their handheld device. Integrated communication suites helps in increasing customer responsiveness and enhancing the productivity level of employees. This in turn enhances the client satisfaction levels, helping in retaining them, thereby improving customer loyalty and goodwill in the market, a valuable asset in the international market. Therefore, it can be said that implementing UC solutions in their communication infrastructures will help Malaysian companies in streamlining operations, lowering costs and earning goodwill.