Big Data: Microsoft Technology BI and Hadoop

Social networking and advanced mobile capabilities have led to rapid increase in the volumes of data that is being collected every day. Every individual generates huge amount of information and from variety of mediums and on variety of subjects. The volume of data is increasing so fast because of the low investment required to add computing and storage capabilities.

To get any insight from this large amount of data, the data needs to be crunched, processed and analyzed. When a large amount of data is unstructured, the obvious question is how to make sense of all the data captured and make better business decisions.

Big Data helps us serve exactly the same purpose where businesses can use data to get valuable insights about their target customers. Big Data answers many questions on critical issues such as the

• Brand's engagement
• Perception of consumers
• More ways to increase customer engagement and eventually get better sales

These questions provide you with the much required business intelligence. This makes it easy for key decision makers to takes critical decisions that will help them outperform their competitors.

A complete and modern big data solution provides

• A data management layer that is flexible to support all kinds of data types
• An enrichment layer that helps in discovering, transformation, sharing and governing data
• A rich set of tools that helps in gaining insight from analytics
• A unified platform that combines data from various sources

Microsoft has integrated its business intelligence platform with Hadoop to create a Big Data solution. SQL Server 2012 is big step towards this revolution. Microsoft development will now be easier with the recent innovation in Big Data technology.

Developing big data solutions using Microsoft technology stack has resulted in lesser costs, better efficiency and in-depth insight. It also helped several product companies overcome the challenges related to speed inefficiencies and lack of support for BI platforms.

So some of the major benefits of using Microsoft BI for your Big Data needs are as follows:

Speed: Users can analyze real time data using SQL Server 2012 and MOLAP model. In fact using a combination of both can also help considerably reduce the average query time. The entire platform does not need to be built from scratch and handle various tools and get into the hassles of support. This ensures that businesses don’t spend much time managing business logic and data connections.

Better Insight: Microsoft development also provides a comprehensive solution that helps understand the big picture which helps businesses manage their presence on social networks thus giving them a competitive edge over peers. Users can also have more control over data analysis.

Out-of-the-Box Innovation: Microsoft SQL Server 2012 presents an advanced platform so that businesses can keep up with the innovations happening in the big data world. Developing big data solution on Microsoft also gives the much required flexibility and scalability. SQL Server’s Power Pivot for Excel is an easy to use tool that provides business intelligence in an easy to understand format.

Microsoft’s business intelligence solutions are aimed at high user adoption and better scalability unlike the leading BI platforms available in the market.