9:08 PM

Majority of the email messages we receive today either endsnup in our saved messages folder or goes straight to thentrash can. The more dominate and familiar messages arenusually associated with past business or personal contactsnis why we save so many emails in so many folders that itncreates an email management nightmare.

Regardless of the excessive spam, the way our human mindnpicks through emails which are important, is by looking atnthe headline. If the headline does not appeal to our normalnjudgment of being a legitimate reason for contact, thenemail should either be trashed or saved for furthe
reading. This is not to suggest using spam messages for allnemail contacts. It does, however restricts the use ofncommercial emails who did not optin and simply directsnattention for those who have opted in to receivenadvertisements.

The problem with today's email messages are the bogus andnhyped up headlines and the content does not match thenheadline, therefore is miss leading the purpose behind thenproduct or service trying to be advertised. Now, all emailnmessages are not presented in this fashion, butnoverwhelmingly 80% of what we receive daily in our inboxncontinues to never change.

The unidentified rule of the headline, is that it must sellnthe email message. Without a main theme mentioned in thenheadline itself telling of the product or service, then thenpurpose of the headline has now been shot down andneventually ends up in the trash. This means for those whonare trying to sell by email, Must let the reader know whatnit is they are trying to sell in order to "Get The Click"nand gain their interest to open the email to start with. Anfashionable trick luring the reader to open the messagenwill only make things worse and the credibility of thensender is now in jeopardy.

The unidentified rule of the email message relates directlynfrom the headline in presenting the product or servicenwithout false pretenses. The number one reason of failurenfor email ads with bogus content, is the email was writtennto sell the product or service straight from the contentninstead of directing the reader to a website which in turnnshould sell the wares.

There are three main unidentified rules:

1. The Subject Must sell the message
2. The message must sell the site
3. The site must be relevant to the subject and message

This rule is called "The Proper Email Message Structure"nand it must be utilized in every email message that is innadvertising nature. All other messages which are used forncontact or follow up with customers, can be informal,nhowever if there must be a selling message, this can benaccomplished simply be using a signature file or by using anPS. which in turn should also retain from heavy selling,nbut should stick to benefits more than promotion.

Another down side towards reading messages which seem tonscroll into the distance, the average attention grabbingnmoment is only going to last within 60 seconds. Anythingnlonger in reading a message which does not focus thenreaders attention on, will get trashed immediately. Thisnemail packet we all have seen that never ends, most likelynhas good intentions and worth the time spent reading it,nalthough research has carved a path stating that the timenwe spend going through emails daily, our productivity isndecreased by 38% due to overly tricked email messages.

Commentn-------

1200 email recipients were surveyed determining nwhether they would read short or long emails nwith advertisements in them, 64% confirmed the ndeletion of long email messages for only those nwhich did not interest them.n-------

Any email of greater length can be extremely effective whennstressing the key points and most importantly the benefitsnkeeping the readers attention throughout the entirenmessage. This also applies to short emails using keynpoints, but tells us the advantages of reading an email innshorter length and having straight forward facts, will benmore effective than longer ones.

The most attractive way to present HTML email messagesnwithout "screaming or yelling" is to use limited amount ofngraphics. This will minimize size and loading, plus it isneasy on the eyes when reading the content and not trying tonfocus on heavy bright or conglomerate images. Seeing angreat looking picture in our email with very little text,
94% of the time will be deleted, especially when it comesnfrom anonymous senders. If the message should involve angraphic, so should the text to go with it. Period.

The unidentified rule of using advertisements in an HTMLnenvironment are to point out specific types of promotions,nspecials or events using Bold Titles, Headlines and Links.
Use Italicizing for sub headlines and use bold and
Italicizing for sub titles. This will present the emailnmessage so the reader can visually see key points ornsections of the message and not be thrown off subject.

Keeping a positive attitude is a must when writing anselling email message, and also requires the email to benfocused on the reader at all times and not hyping up thennext special offer.

About The Author:

Steven Boaze, Chairman, is The Owner of Boaze.com
Corporate Web Solutions. Steven is the Author of ntwo successful Books, thousands of articles featured nin radio, magazines newspapers and trade jou
als.
Steven has 25 years experience in jou
alism, copywriting, ncertified Web Developer. http://www.copywriteplus.com
Copyright © 1998-2005 Boaze.com