Book Review - Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Legacy signals
Legacy popularity: 1,780 legacy views
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
Article author
About the Author
Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.
Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council. His Guerrilla Marketing is series of books, audiotapes, videotapes, a CD-ROM, an Internet website, and an online marketing advancement called The Guerrilla Marketing Association – which is an interactive marketing support system for small business owners.
Further reading
Further Reading
Website
Melbet
MelbetrnIf you are just starting to bet on sports, it will be useful to read the recommendations on how to make betting more effective on Melbett.
February 16, 2026
Article
Why Behavioral Health Practices Need a Modern Online Strategy
In todayâs internet-driven world, visibility is everything â especially for sensitive sectors like mental health and therapy. If you want your clinic or counselling centre to reach the people who need help, using digital marketing services for behavioral health providers isnât optional anymore â itâs essential. Traditional advertising (flyers, word-of-mouth) just doesnât cut it when patients increasingly search online for help, looking for trusted, compassionate p
November 28, 2025
Article
Unlocking the Secrets: A Comprehensive Guide to Securing the Best Deals on Security+ Exam Vouchers
Preparing for the Network Plus Exam can be a significant investment in both time and resources. However, utilizing a network plus exam voucher can help mitigate some of these costs. These vouchers provide discounts or special offers on exam fees, making it more affordable for individuals looking to obtain their Network Plus certification. By leveraging a network plus exam voucher , candidates can access valuable study materials, practice exams, and other resources without bre
February 18, 2024
Article
This Coworking Space Strategy Will Change the Way You Network Forever
The landscape of professional networking is undergoing a significant transformation, thanks in large part to the evolution of coworking spaces. These dynamic environments are not just redefining where we work, but also how we connect, collaborate, and create professional communities. By integrating innovative networking strategies, coworking spaces are setting new standards for building meaningful professional relationships. Rethinking Networking in Coworking Spaces Gone are
February 7, 2024