Building A Successful Private Practice - Creating a Marketing Plan

Below are some suggestions for how to set up a marketing plan for yourself.
Therapist Identity – how do you describe yourself, how do you help, what does the client get?

Maintaining Vitality as a Therapist – how do you stay fresh and knowledgeable?

Maintain a High Standard of Service and Quality

Knowing the Business of Psychotherapy

Knowing the art of Psychotherapy

Develop your vision of what is needed.

Develop a marketing mindset; bring out that inner "mad men"

Stand out from the crowd

Place yourself in a learning environment, i.e. supervision, workshops, training programs.

Learn to tolerate the anxiety of not knowing and waiting. The energy you put out today may pay off in 6 months.

Maintain honesty and integrity in all your business practices.

Create a marketing plan that utilizes many resources: researchers concluded a message must penetrate the mind of a prospect a total of 9 times before that message is absorbed. The bad news is that for every 3 times you expose your prospect to your marketing message, it gets missed or ignored 2 of those 3 times. So you've got to get the message out 27 times to make the 9 marketing exposures.

Create a support system

Remember the investment of time, money and energy is an investment you make in yourself for life.