Building A Website For Your Working Holiday Business

Your website is a vital tool in marketing your working holiday business as it should act as a point of reference for current and potential customers as well as generate new leads of people looking to work abroad.

More often than not, people use the internet as their first point of call to search for working holiday providers - or if they see your flyer or your advert they will refer to your website for further information. This makes the presence of a website crucial as it your chance to make a good first impression to potential customers.

There are a number of factors you must consider when building a website for your working holiday business from the design, usability and content to enabling potential customers to find your website when they are searching the internet for working holidays abroad.

Design The Site To Align With Your Brand
Website visitors usually make their mind up wether they like a site within the first couple of seconds which makes good design essential in order to create a good first impression. The design of a website should align with the rest of your branding to create a professional image to website visitors - this means having a design that matches the style and colour of other marketing materials used by your working holiday business - flyers, business cards, logo, social media presence etc.

Usability Is Key
It is important to keep your website easy-to-use for your end-user otherwise you face the risk of them getting frustrated and end up looking elsewhere for a working holiday provider.

Your website should adhere to common website layout standards (as shown below) in order to allow your end-users to intuitively navigate around your website.

You should also try to minimise the amount of images you use on your webpage in order to keep the load-time of your webpages to a minimum to prevent the user from getting bored of waiting for your page to load and looking elsewhere.

You should also make it very simple for your customers to be able to submit an enquiry to your website. Your main aim for your website and your business as a whole is to convert potential customers into paying customers so you must make it very easy for them to submit an enquiry and possibly provide them some form of incentive for submitting an enquiry.

Marketing Your Website
There is no point in having a website if it cannot be found by your potential customers. You should have a mix of online and offline marketing methods to drive potential customers to your website where you can hopefully convert them into paying customers.

You can promote your website online using social media which is an excellent method for promoting a working holiday business as typical customers will be within the 18-30 age group, an age group which is known to be frequent users of social media platforms in particularly Facebook and Twitter. Search engine optimisation is an excellent way of promoting your website and involves increase the ranking of your website in search engines when users search for terms such as "working holidays" or "working holidays abroad".
Search engine optimisation can take a number of months before the results start to manifest and your site appears high enough in the search engines to start driving extra traffic to your website. For that reason, pay-per-click is an excellent way to instantly drive relevant traffic to your website. A pay-per-click campaign can be setup within minutes and be configured to target a very narrow audience to help drive relevant traffic to your website and start generating instant results.