Business 101: What is Social Media Marketing & Why do I need it?
SMM (Social Media Marketing) is a huge arena of amazing tools that seem to grow and expand every moment. SMM is the hottest new way to market yourself and gain the much desired exposure to potential new clients. The amazing part of using SMM is the cost factor, SMM is virtually free to utilize, and it takes you world wide in a matter of minutes. Who would not want that kind of exposure?
SMM appears in a variety of forms from social networking sites to viral marketing sites.
Some of the common social networking sites include:
• FaceBook (www.facebook.com)
• Twitter (www.twitter.com)
• LinkedIn (www.linkedin.com)
• NING sites (www.ning.com)
While the viral marketing sites are:
• YouTube
• Flickr
• Google Video
• JibJab
• Kewego
• Metacafe
• Veoh
Then you have your Blog sites:
• Blogger.com
• WordPress
• TypePad
The fourth area in the SMM platform is Internet Radio/Podcasts:
• BlogTalkRadio
• PodBean
• Voice America Radio
• iTunes
• Podcast Alley
The final area we will touch on is Social Bookmarking or tagging:
• www.Digg.com
• www.Delicious.com
• www.stumbleupon.com
• www.reddit.com
Keep in mind I am only listing the top sites, there are many others that can be more specific to your niche market. The key is to begin to connect into each of these platforms offering advice, tips, quotes then the sale. Do not march into these social platforms with a hard sale, guaranteed they will “un-friend” or stop following you.
You want to utilize all of the various platforms for optimum exposure, do not find yourself sticking to one only or combining all together on one site. The key is exposure and linking on several sites, then you can upload/link your radio show & blog to your main website to drive more traffic to your home site, that is a whole different topic for later. To find out more and explore your options visit www.RobinHardy.net or email at Robin@Robi
Hardy.net.
Article author
About the Author
Robin Hardy is well known for her expertise in guiding men & women into creating tangible actionable results through Media Training, PR Consulting, Creative Development, Marketing and Business Plans. With over 12 years of experience Robin ensures that her clients create a solid sense of direction leading to greater profitability. Her methods empower people to stretch beyond their limitations, re-invent through a solid sense of self-esteem and deepen their levels of confidence for unstoppable success. Robin speaks nationally, teaches on college campuses and coaches individuals, small business owners and entrepreneurs. As Development Director & Feminine Leader for The Amazing Woman’s Day Movement she contributes her insights to empowering women entrepreneurs and business owners. Whether it be as an Empowered Options Coach, An Inspirational Speaker, An Author or host of Empowering you Radio, there’s one thing for certain; Robin is dedicated to helping others achieve their wildest dreams. www.RobinHardy.net
Further reading
Further Reading
Article
Advanced Humidity Monitor and Equipment Temperature Monitoring Solutions for Reliable Healthcare and Business Environments with TempGenius Expertise
In todayâs highly regulated and technology-driven environment, accurate monitoring of temperature and humidity has become a necessity rather than an option. From hospitals and pharmacies to data centers and food storage facilities, even minor fluctuations can lead to costly losses, safety risks, and compliance violations. This is where a dependable Humidity Monitor and robust equipment temperature monitoring system play a vital role. Humidity levels directly affect the perf
February 12, 2026
Article
Trusted Accounting Services for Dentists and Precise Bookkeeping Solutions Tailored for Colorado Dental Practices
For dental professionals, managing a busy practice while keeping up with accounting tasks can be overwhelming. From handling payroll and patient billing to tracking expenses and staying compliant with tax laws, dentists require precise and efficient financial support. Thatâs where Ask For CPA steps in with tailored accounting services for dentists and dependable bookkeeping services in Colorado, this firm helps dental practices streamline their finances and focus on deliver
January 10, 2026
Article
Overcoming Challenges in Solar Appointment Setting for Large-Scale Projects
In the fast-evolving world of renewable energy, commercial and industrial solar installations are gaining momentum. These large-scale projects promise long-term savings, energy independence, and a reduced carbon footprint for businesses and institutions. But before a single panel is installed, thereâs a crucial step that determines the success of these projectsâappointment setting. Unlike residential solar projects, where homeowners are usually the sole decision-makers an
April 18, 2025
Article
How Solar Companies Can Boost Sales with Smarter Appointment Setting
The solar industry is booming, but with more competition than ever, companies need to refine their approach to securing and converting leads. One of the most critical yet often overlooked aspects of the sales process is appointment setting. Without a steady flow of qualified solar appointments, even the best products and pitches can fall flat. Recently, Solaralm hosted an insightful webinar focused on helping solar businesses maximize their sales through effective appointment
April 14, 2025