Business Cards That Provide a Competitive Edge for a Company

Business cards are an essential marketing tool and one of the most effective ways to represent a business. Making the effort to have business cards stand out can increase a company’s chance of retaining customers. This article describes two unique variations of business cards, Spot UV and Silk Laminated, which can help to make a card stand out, create conversation and increase chances of building relationship with customers. Business cards are used daily to form relationships, reach new customers and build a strong customer base. More often today, you see more professional and unique cards representing businesses looking for that competitive edge. Advanced features such as Spot UV & Silk Lamination added to business cards are just of few the unique finishes offered by online business card printing companies. Spot UV Business Cards Spot UV business cards have their own appeal and elegance. Spot UV coating added to business cards has quickly become a popular choice of for business owners. The cards are eye catching and draw attentions to specified areas of the card the business would like to stand out, such as the logo or business name. As the name suggests, A Spot UV coating or “varnish” is applied to predetermined areas of a printed card. It has the affect of highlighting and drawing attention to that part of the design with a glossy smooth texture to the printed surface. Business card printing companies offer this value-added Spot UV service on one or both sides of a many different printed pieces allowing for brand image beyond the business card with products such as presentation folders and postcards. Silk Laminated Business Cards Silk lamination printing is a unique and durable option often used with business cards to portray professionalism and class. The printed piece is laminated on both sides with a special laminate that gives the card a smooth and silky surface. They have a distinctive feel and texture that is unlike other paper printed material. Silk lamination is extremely durable making the printed material tear and water-resistant making these professional types of cards reliable too. Spot UV and Silk Laminated business cards are quickly becoming more popular and can give a company’s business cards that unique look and feel to gain a competitive edge in the market.