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Business Owners Guide to Search Engine Optimization

Topic: Internet MarketingPublished November 20, 2012

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Legacy popularity: 533 legacy views

Are you considering working with a SEO company to improve your web presence? Here is a list of topicsand questions that will help you through the process. This is not a complete list, but it will help you to be in charge when negotiating with a potential SEO provider.rn1) Keyword Researchrn- Q: What are the keywords and keyword phrases that customers use when they are searching my products? Ask SEO Company to provide for “exact match” volumes for the keywords. After keyword research you (not your SEO company) will select the keywords, which will make most sense to you.rn2) Competitor AnalysisrnA reputable SEO Company has professional tools to analyze yours and your competitors web presence. They will be able to tell you very much in detail, how good competitors websites are, how active their Facebook and Twitter customers are and how many incoming links they have to their website among many other indicators. This analysis will tell you how much work is needed to compete with them. You will get a realistic picture of the work that is needed and how long it will take to become competitive. Request a detailed break down on activities that will be needed.rn2) Website Optimization – On Page Optimizationrn- Q: How well does the content of the website match the keywords and how it should be improved? - There are up to fifteen different places where the keywords should or should not be placed. Q: What are they and how they should be used in your case? - Q: How the SEO Company plans to optimize internal page structure and internal links?rn3) Incoming link building - Off Page OptimizationrnThere are two main ways to buildincoming links. - A) Listing your business in relevant directories. Q: Where SEO Company plans to list your business and why? - B) Start posting articles, blogs and press releases. Q: How your SEO Company can help you in blogging? Do they have copywriters? How often blogs need to be written? Where they would be placed?rn4) Local SEOrn- Q: How does the SEO Company help your business in being listed in Google+ and similar other services. - Q: what other listing services they will be able to list you? - Q: How do referrals in Google+ and other directories help my website ranking? - Q: How is local SEO taken into account in my website?rn5) Online Reputation Managementrn- Q: What is reputation management? - Q: How do you help us to collect positive feedback from our customers? - Q: Where should the positive feedback be posted? - Q: What is the plan for feedback that is not positive? Actively asking customers to post feedback in relevant sites including your own website and Google+ list is getting more and more important.rn6) Social Media Optimizationrn- Q: What is the main difference between website and social media For a Business? - Q: Is social media a good fit to my business? - Q: How can I get customers involved in discussion in my Facebook and Twitter?

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