Business Stationery Printing: Projecting Your Company's Image Perfectly

Every time you send out a written communication from your company, you're projecting your own and the company's image. Clients and customers judge this on the basis of the quality of paper, printing and the kind of artwork that's used on letterheads, business cards, brochures and also on other bespoke promotional articles like company logo on T-shirts, coffee-mugs, souvenirs, fridge magnets, key-rings, diaries, planners and calendars and mouse-pads.

Business cards, letterheads, envelopes, appointment cards and brochures: These are the primary business stationery formats and most people don't compromise on quality of paper or printing when it comes to them, since they're the primary generator of first impressions. An attractive, uncluttered look, with your contact information provided clearly either on the front or flip side of a business card, with your designation and the company's name and address given due prominence are the standard look that most corporates prefer. Additionally, some may opt for folded cards, multiple colors, plastic or hand-made paper, personalized cards with your photo, e-mail id, phone numbers, address and other contact information on the inside fold with the company's name displayed prominently on the outer side of the fold. The average spend on business cards depends on your own personal preferences or the company's standard formats. Letterheads and envelopes are usually printed as bespoke print orders, since most companies pefer high-quality paper and printing, with their own logo and artwork. They may use slightly lower quality for in-house communication, invoices, marketing mailers and mails sent to suppliers. Continuation sheets, memo pads, and compliment slips are similarly formated. Brochures use extensive artwork and are produced with the assistance of designers and PR professionals.

Bespoke Promotional Printing: Getting your company logo, name or mascot design on merchandise is a specialized business printing job and can be given to the same printing company that does stationery to maintain consistent quality. However, some firms may not have the special printing facilities for printing on T-shirts, porcelain, fridge magnets, plastic, metal or fabric. In this case, it's advisable to upload your standard artwork to a printing company that specializes in such print-jobs rather than re-designing.

Getting all your business stationery printed under one roof is a great way to maintain consistency of quality and style. Today, manual ordering is becoming obsolete as more and more business stationery printing companies are taking on-line orders and ramping up printing technology to provide the best quality services to their clients.