Article

Car Wash Franchise: A Successful Business Model

Topic: Business DevelopmentPublished January 5, 2012
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Let’s start with basics, so what does “business model” actually mean? Although it’s a term that is often used, it is in fact a young phenomenon that gained momentum since the early 2000s. The jury is out as to whether this is associated with the birthing of the age of the Internet. Basically, when one refers to the business model of a car wash business in general, it simply refers to its blueprint. The plan of how the entity would do its business, inclusive of its physical and operational structure. Examples of successful business models Franchise business models have been around in various forms. In America, the revenue from franchises tops out at close to $2 trillion. The more widely known franchise models are in the food industry, which commands a 59% share and followed closely by the hotel sector at 47%. Since their franchise inception in 1955, the renowned McDonald’s Restaurants have over 30,000 outlets and currently take in $24 billion. Niche business sectors such as the mobile auto detailing business do not feature as prominently in the franchising circles. Nevertheless, there are companies in the niche who are proving the strong franchise potential of their success formulas. What would you want your business to be remembered for? Ever wonder what would be the answers to that question from the owners of winning brands like Virgin, Southwest Airlines, HP and Apple? Among others, they are likely to want their products and services to be noted: for the remarkable and distinct value it adds to their customers’ experience; and for their lasting contribution. Similarly, their blueprints endure the test of time because their business gives purpose, freedom, choice and direction to its team and clientele alike. Those are similar qualities that one should seek out in various niches, even those as unrelated as the car wash franchise business. A Century that’s Come Full Circle Going back in time, the old economy saw our forefathers toiling away at jobs strictly for the pay that put bread on the table. Moving into the new economy saw many get paid for more meaningful work. Then, the attention went way beyond security and comfort, into wealth for the sake of it. At this turn of the century, however, the economy seems to have come full circle and regained some of its soul. There is now a sense of purpose that extends beyond only making money. The impact can be seen even in the car wash business, where entrepreneurs make contributions to the markets they serve while minimizing their eco footprint. It goes beyond the sentimental; they are just moving ahead with business models that are more effective and work easier. A great sense of achievement and contentment comes when one is able to be in the driving seat of one’s destiny. If your passion lies in vehicles for instance, and you are willing to hone your skills towards offering a holistic mobile auto detailing service, your customers will see the intrinsic excellence of your brand. Whether it is the food, travel, beauty or automotive industry e.g. a car wash franchise, the rise in cheap information technology has opened up the floodgates of communication possibilities for smaller businesses. Coordination and transaction costs have become more affordable, allowing for better commercial values to be accorded to customers in many instances. Target markets have never been more connected, engaged and aware about their work, living and personal spaces and expectations. The beauty of it is in a world teeming with consumption needs, there are ways to consume and yet simultaneously, uphold the principles of sustainability at the same time.

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