Car Washes and Email Marketing

Washing the car is a task most people would rather assign to someone else. Who has the time or the patience to wash a car by hand anymore? The modernization of automatic car washes—which rapidly yet thoroughly wash a car in a fraction of the time it would take to do so by hand—has convinced even the most prideful car owner that all the “elbow grease” in the world doesn’t make up for how fast a car can be cleaned at a carwash.

The desire of people to get their cars professionally washed has ensured business remains strong for car washes despite the extended downtu
in the economy. However, there’s no shortage of competition in the carwash industry and no limit to the desire of car owners to find the best and cheapest deal possible. Carwash owners shouldn’t be discouraged though, as a car wash’s email marketing program will distinguish that car wash from the competition while also delivering a message to the target audience in unmatched fashion!

Indeed, advances in email marketing software have made it easier than ever to merge car washes and email marketing. Car washes used to rely on newspaper advertisements and word-of-mouth to generate new business, but newspapers are all but dead as a medium and word-of-mouth can’t compare to the reach generated by the relationship between car washes and email marketing.

One of the best parts about car washes and email marketing is how personal the message is for the recipient. No longer does a carwash owner have to worry about potential clientele overlooking his small ad in the local paper. These emails are sent straight to the customer’s inbox and can easily be optimized with a company logo within the body of the email as well as the customer’s name in the subject line. Email marketing software also makes it very easy to participate in the modern version of word-of-mouth by allowing recipients to forward the message on to family and friends.

Car washes can also distribute the message as frequently as they wish. For example, messages can be sent out after winter storms turn roads into snowy and muddy messes. And when the weather is at the other end of the spectrum, an email can be sent out reminding customers how good a freshly washed car looks in the sunlight. These specially timed messages—as well as regularly scheduled emails—will do a great job of generating “walk-up” business. People might know they need to get one or more of their cars washed, but may not be moved to actually do it until they get a reminder in their inbox!

The best part of car washes and email marketing: the email marketing software required is inexpensive and so easy to operate that it can be implemented by just about anyone. Managing these programs is also quick and straight-forward—it won’t take long at all to put in email addresses and begin the campaign. Car washes and email marketing are a perfect fit—find out more today!