Changing preferences has made a change from print media to electronic media

For the past decade, the company has experienced great changes in mass media communication. There is a significant change in conventional new media. Technological advances and intense competition have contributed to these changes. Educational institutions are exploring untapped talent and potential by providing a global education through media courses. Gone are the days when you wake up and see your grandfather, sitting with a cup of coffee in hand, desperately waiting for the "newspaper" to arrive, and discovers later that the newspaper is now the hand of your father, who consider the matter quickly, before his breakfast. Newspaper has always been an important communication tool that reaches people every morning or the evening news and reports, with a very personal language. If we talk about of present times, when we get up in the morning, we just opened our mobile browser and check the news in the morning, without much hassle of going through long and tiring print newspaper. Costly subscriptions to foreign magazines become e-subscription. It's evolution, a situation where there is a common platform for print and electronic media! Electronically is visually more attractive and effective not only to convey a message, but the fact of being a carrier frequency, is also effective in recording the message, ensuring high brand recall among viewers and potential customers. The growing importance of electronic media has a profound meaning for today’s youth all over the globe. Offering many choices, this medium has the ability to maintain the pace they want and demand from generation Y change. Not only that, this is the only medium which brings them the immense power, money and authority and also help them to get recognition in their society and nation. Thoughtful the change in the media industry, WLCI Media School, which was established in the year 2002, was established with a vision of creating qualified and talented media professionals. The institute offers professional programme in mass communication at graduate and post graduate level. The college offers young people a thorough education in various fields of media professionals and creates proactive and responsible media. Here in the middle courses are industry-driven and are designed to provide practical training for all production media. WLC at the middle school, students experience the excitement of working in the real world through practical training and internship programs. In addition, the curriculum of the course is also very dynamic and constantly updated to meet the needs of industry. Here, the faculty encourages students to experiment and innovate in the various forms of information that I learned to explore creativity at its best.rnTaking into account the growth of the global media, is no dearth of job opportunities for qualified professionals. When you have professional training in courses in mass communication, students can begin their career print journalists, radio programmers, and pilots, television reporters, anchors and producers, cameramen, video editors, sound, film animation, documentary and fiction, many more.