Choose Specific Marketing Strategies for Specific Results

Marketing your business is not a one-time event that you participate in when you need to attract new clients or increase your revenue. To create long-term success in your business, you need to market consistently – each day, each week and each month to grow your business and attract a steady stream of clients.

The basis of marketing your business is sharing your expertise and solving problems for your ideal clients. They are always looking for solutions, so it’s important that they are regularly reminded of what you have to offer.

Here are some different marketing strategies that typically work well for solo service professionals:

* Email marketing
* Vlogging/videos
* Blogging
* Social media
* In-Person networking
* Public speaking
* Hosting lead-generating teleseminars & workshops
* Hosting and participating in radio shows

This list encompasses a few different techniques which may be new or “out of the box” for you. It’s best to chose marketing strategies that fit your personality as well what is appealing to your audience. But with so many options available, how do you chose what’s right for you and your business?

First and foremost, you need to be in tune with your target market. You need to know exactly what problems they are facing right now. What are they struggling with RIGHT now? What are they searching for? What do they want to learn from you?

By identifying their most pressing problems, you will be able to choose the marketing strategy that best fits the solution you will provide. For example, if you’re a public speaking coach, you might want to blog regularly about the best techniques to eliminate the fear of public speaking. A post can include tips on how to reduce fear and stress while delivering a great presentation. Then, you can also create a video that demonstrates these techniques, in action, so that your target audience can “see” how to do it.

Providing solutions on two different platforms extends your reach to your target audience, as well as allows them to choose which format works best for them. Some people can read instructions and do something, while others need to see it to understand and emulate it. Either way, you’ve provided exactly the solution your target audience is looking for. Additionally by using a blog and video, you are providing content that will “live” online for months and years to come. So, it will serve not only the people who are looking for a solution now, but also 3 months from now, a year from now and beyond. This content will continue to generate leads for you and support your overall marketing plan.

You also want to get clear on HOW your audience wants your message delivered to them. Are they active participants in social media? Do they prefer live workshops to virtual learning? Would they rather read what you have to say then listen? If you don’t know the answer, simply do some market research and ASK your ideal prospects what they prefer. They’ll be happy to tell you and will be much more inclined to enroll in your offering because you’ve tailored it to their needs.

Finally, consider what you want your prospects to do once they’ve received your message. Do you want them to request a free consultation? To sign up for a teleseminar or workshop? Enroll in of your group programs? Or purchase a product? You’ll want to choose a marketing strategy will make it easy for your prospect to take action on what you’ve shared.

Which marketing strategies have created the best results for your business? Are there any you want to try but have been hesitant to do so? Share your thoughts with me below!