Closing the Loop between Analysis and Action
Reader stats
Article rating
No ratings yet
Reader rating appears publicly after enough eligible article ratings.
Rate this article
Sign in to rate this article.
Accurate information is a platform from which strategies can be set and business decisions can be made. But that’s only possible when the data can be interpreted and put into action. Today’s most advanced enterprises are remaining competitive by acting before their competitors do. They are able to do so because of better insight gained from analytic applications and rich data sets. As a result, organizations are turning to business intelligence (BI) and analytics more than ever in their efforts to gain a competitive edge.
Customer Relationship Management (CRM software) systems are an often overlooked when it comes to Business Intelligence. A traditional approach to architecting a BI system is the creation of a data warehouse comprised of third-party market data, other external data (ERP data for example) and call data from your CRM software system. An inherent problem with this approach is the fact that data from the CRM software system can only be loaded periodically into the BI system, resulting in an incomplete and outdated data set that is ultimately limiting.
By contrast, loading sales and market data into your CRM software yields a business intelligence system that is always comprehensive, timely, and most importantly actionable.
An element just as important as the integrity and location of data itself is the way in which the information can be represented and interpreted. That’s where the value of a great analytics tool can be realized. Analytics is not just a summary of large volumes of data. The best analytics solutions put actionable information in the hands of those who must take action – without a translator. Data presented through user-friendly dashboards, charts and tables enables non-technical users to easily explore, filter and drill into the detail where appropriate. When the analytics engine is built-in to the front end of a CRM software system, additional benefits are derived as CRM software actions can be automatically set into motion.
Actionable analytics enable a continuous cycle of investigation, action and review. Most importantly, analytics help identify opportunities for optimization and improvement – whether it’s something as simple as sending out an email blast, or developing a complex sales strategy to penetrate a new market.
Article author
About the Author
Further reading
Further Reading
Article
What to Consider When Adopting Multi-Tenancy in Kubernetes?
Organizations are starting to scale their cloud native operations. And as they do, the inefficiency of managing dozens of isolated clusters has become an evident problem. As the clusters continue to sprawl, businesses must unite diverse workloads onto shared infrastructure. This is because companies need better resource utilization and centralized governance among other things. But it is imperative to remember that going from a single tenant to a multi-tenant environment need
March 12, 2026
Article
Product Engineering Services: Driving Faster Development for Startups
It has been for everyone to see the short product lifecycles and a pressing need for rapid technical scalability that have come to define the modern startup ecosystem. For early-stage companies, the challenge is no longer just conceptualizing a solution. But they must also carry it out with enough precision to withstand high market volatility and fierce competition. We know that internal teams concentrate on core business strategy and fundraising. That still leaves us with th
March 12, 2026
Article
Why Modern Facilities Rely on Environmental Monitoring and Remote Temperature Probes for Compliance and Control
In today’s regulated and data-driven environments, organizations are under constant pressure to ensure that temperature and environmental conditions remain within defined limits. Even small fluctuations can result in product loss, compliance violations, or operational downtime. As a result, many facilities are moving away from manual checks and standalone sensors and adopting comprehensive environmental monitoring solutions instead. An environmental monitor provides rea
March 5, 2026
Article
Role of Data Warehousing in Ensuring Data Quality and Consistency
Organizations have come to rely heavily on large amounts of data in today's competitive markets. But to what end? For starters, to inform strategic decisions and power machine learning models. It goes without saying that the value of these digital assets is completely dependent on the accuracy of the underlying data. So, when data is fragmented or inconsistent across departments, you will obviously have inaccurate reporting and operational inefficiencies at your hands. This c
March 2, 2026