Colour is King

A surprise bouquet of flowers that arrives just at the right moment to boost your spirits, a child’s drawing pinned to the fridge that stops you in tender reflection and amusement as you reach for the carton of milk, a myriad of rainbows after the storm arcing one behind the other and reaching further and further back into the newly washed sky, the new collection of bright summer clothes that announces the arrival of sunnier days and cheers you after the cosy, muted tones of winter and autumn… Colour is king! It lifts you, enables you to express emotions, demonstrate or invoke a state of mind, project dreams and aspirations, motivate yourself, pick yourself up when you are down and showcase your style and personality.

In terms of fashion and the season’s trends colours come and go, flavour of the month now and forgotten three weeks later. Style however, true style, is made of more durable stuff. Style is all about attitude and approach, it does not necessarily have to be prohibitively expensive nor involve the latest most sought after labels and brands. It can be something as simple as a touch of colour in the right place. TheHouseOfLaces.com has understood this and built its creative new business on the strength of adding just a splash of colour to your wardrobe, and not just anywhere, the originality of their approach is that they have decided to concentrate on a seemingly insignificant detail – shoelaces. In a world of super and hyper markets and superstore online shopping where the sheer volume and range of products and services available can be dizzying, this site has chosen to do one thing only and to do it well. Their full range of 100% cotton, French-made shoelaces is available in a myriad of colours and a great selection of styles such as waxed, round, thin, flat, wide and cord.

The philosophy of the site is simple. For them colour is king and they suggest lots of ways in which you can use their high-quality coloured shoelaces to bring a touch of originality and personality to your outfit. It is an inexpensive, fun and creative way to customize your footwear. The key is to keep things simple. Take the time to look at the kinds of shoes you have whether they are dress or formal, relaxed or casual, trainers, urban sportswear or boots. Look also at the material, are they polished leather, suede or canvas? Then spruce them up, clean them and polish them. Do an inventory of your accessories such as watches, ties, scarves and handkerchiefs. Look at the details on your shirts, trimmings, finishings, buttons and stitching. Take note of the colours and start thinking about what you can mix and match, contrast and harmonize. The next step is to jump right in and be creative! Try purple laces on chocolate brown suede casual shoes or even on deeply polished brown dress shoes. Turquoise shoelaces look great on grey canvas and red berry laces on formal black footwear can be very effective. If you are unsure about what kind of shoelaces to choose take some time to browse the site. It provides all the information you need to get started and explains what kinds of shoes can be laced with what type of lace. For example waxed round laces are suitable for dress or formal shoes and cord laces for walking or hiking boots.