Common Mistakes to Avoid in SEO

The work of SEO has become very challenging and demanding with every passing day. It makes a lot of sense to adopt a common sense approach not only to the SEO process, but from the very roots of the layout, web designing and web development. Avoiding the most common pitfalls listed below will reap benefits in the later process of search engine optimization, as experience has proved time and again: Don’t Use Frames:rnThey might look handy to use, but frames are very passé. Frames tend to confuse search engine spiders and can therefore affect the optimization of your website. The best thing is to do away with frames altogether in your website design. Don’t Use Flash:rnWhile almost everyone agrees that Flash looks great and can increase the number of hits, few realize that it also can also slow down the user experience and make it hard to get ranked. Flash is certain to have a limited future if site engines fail to read Flash enabled text. Don’t Skimp on Title Tags:rnYou should always include effective search phrases that reflect the content within title tags. This meta data occupies key importance in SEO searches and should be utilized wisely. Don’t Overstuff Title Tags:rnThe wise web developer will restrict titles to 70 characters, with commas between phrases in every title tag. It is also advisable to use fewer characters on pages with little content. Don’t Bury Text:rnWe might pride ourselves on design, but it’s useless if it gets in the way of our text. It is wise to ensure that text is visible and located high on the webpage. Don’t use Graphics as Page Headers:rnFrom an SEO viewpoint, graphic headers are both a waste of space and time. It is much better to use text as page headers and support this by utilizing strategic keywords in the header, after the header or below the header. Don’t Use the Wrong Words:rnWebsite owners love one-word search terms because they seem to get lots of traffic. But the reality is that only a fraction of Internet users entering a broad search word want what you have to offer. It is much better and rewarding to use search terms using two, three or four words that will help visitors qualify their interests better. Don’t Ignore Link Building:rnFinding relevant links can do wonders for your web pages. Hunting down links from other websites that have content and categories relating to what you offer will be highly rewarding. If you sell casual wear, find a portal about clothing. Don’t Overwhelm Your Pages with Keywords:rnSEO people will know better than to write the same keyword in succession 10 times, but can sometimes make the mistake of too much repetition. Mentioning strategic keywords several times in the page helps, but using them too much will ruin the purpose of the whole exercise. Don’t Use Long URLs:rnIf you use a database to maintain your website, you may end up with long URLs with several session IDs and parameters that produce many question marks and equal signs. These lengthy URLs can hinder search engines from properly indexing the pages. It is important to work with your developer so as to limit them as much as possible or to remove them altogether. We Want Traffic are one of the top notch companies offering SEO services in Dubai. As a young but experienced SEO company in Dubai, we have an enviable list of achievements to our credit. Our list of clients comprises some of the best real estate firms in Dubai, although we have done work for a variety of industries. In addition to doing SEO in Dubai, we also offer a whole spectrum of services ranging from web designing and web development to CMS and online marketing.