Before I take you to the nitty-gritty of Pay per click and cost per click in 2019, let me refresh these terms in your memory by telling you what they mean.
Cost per Click which is also called as CPC is a term used to describe the price you pay for each click in your pay per click marketing campaigns. On the other hand pay per click, also known by its other names PPC and cost per click, is an online advertising model that drives traffic to websites using ads. PPC model works when an advertiser pays a publisher on an ad click. Now let me walk you through some facts on the usage of PPC and Local Search Ads in 2019: It should not come as a surprise that consumers are now using local search more than ever before. These statistics describe the interactions between PPC and local searches in 2019.
According to Google, around 82 % of people who use smartphones are actively searching for businesses near them. It further says that nearly 30 % of searchers in a specific location end up with a purchase. 3/4 users who find the searched information helpful, consider visiting stores.
rnMoving on, Google says that one-third of all searches via mobile phone is based on location. Even in the case of some big brands, around 40 % of consumers use their smartphones to conduct research while inside a store.
This isn’t the end of facts yet, seventy percent of people who look up for something around them on a smartphone probably visit that particular shop within one day. To your surprise, if before visiting they have clicked on the retailer’s Google search ad, they are more likely to spend ten percent more money in a store. According to Power Traffick, 70 percent of searchers on mobile call a business using a link from the search.
rnMoving on, I would like to quote here some Pay per Click Statistics for Industry Benchmarks here. This data is the courtesy of
WordStream
• The average click-through rate of all industries advertising on Google Ads in 2018 was 3.17 for the search network.
• The highest average CTR in Google Ads was found in the personals and dating industry, while the lowest click-through rate was of the legal industry.
• The average CPC on the search network is $2.69 across all industries in Google Ads.
• The legal industry has the highest cost-per-click, while the dating and personals industry has the lowest cost per click.
• Google Ads has an average conversion rate of 3.75 percent across all industries on the search network.
• Dating and personals industry convert at the highest rate of over 9 percent and the advocacy industry at 1.96 percent ranking the lowest.
• The average cost-per-action on the search network is $48.96 across all industries in Google Ads.
• The technology industry has the highest cost-per-action at over $133 and the lowest at $33.52 in the auto industry.
Where does pay per click reporting stand in all this?
When we're talking about pay per click, it can never be completed without discussing pay per click reporting tools? As we all know that WordStream is quite an old player in the PPC domain and I have been their user from the time I have stepped into Pay per click domain. In fact, a lot of my fellow PPC owners have had the same opinion on word stream that they ensure quality reports. I have had a pretty good time using their
PPC reporting tools until 2018. This year I came across another reporting tool known as PPCexpo. Upon exploring their extensive library of reports I thought that I was the first one to discover this hidden jewel. But it will be right to say that I was wrong. Almost 50% of the users who have been using different reporting tools have benefited from PPCexpo. Including my PPC circle that I was referring to above.
I realized the magic until I stepped out of my conventional reporting tools and tried for the iPDF based reporting tool of PPCexpo. It is spot on for campaign optimization and also helps save 50 percent of your budget. I highly recommend using it at least once because it will be your once in a lifetime experience and I guarantee you will not go back to anything else. You won’t know until you try the iPDF technology in reporting. With PPCexpo, I found Pay Per Click like never before.rnNext, let me make you familiar with some surprising Pay per Click Statistics:
• According to Accuracast, the average CTR for pay per click ads is only 2 %, the average CTR for the top the paid result on the screen is almost 8 %.
• According to Wordstream, more than half of all searches done on the search engine are no longer than four words.
• According to power traffic, more than 96 % of Google’s total revenue is based on the paid advertisement industry.
• According to power traffic, “Insurance” is the most expensive keyword.
At last, let me take you through Pay per Click Statistics and Trends for 2019. According to Social Media today, industries spending the most on Pay per Click advertising include, publishing, travel, education, and retail.
The automotive, home improvement industries and consumables spend the least on Pay per Click advertisement.
The most effective Pay per Click channels to me are remarketing, mobile and text ads and in 2019, 4/10 marketers are even willing to increase their PPC budget. For 2019, Google Ads, Facebook, and mobile are considered the most popular Pay per Click platforms.
When talking about this year, we should not forget the future and that artificial intelligence is going to be a key trend too. At this point, 80 percent of respondents from a survey believe that artificial intelligence is an important player in the digital advertising industry during now and will be in the future. Programmatic gained importance and popularity as a Pay per click channel in 2018 and will continue to stay important too.