Creating Great Content For Your Blog Part 4

By Peter Wolfing www.blogtoolbox.com

Creating Great Content

Now that we’ve got the blog all set up and optimized for the search engines, we now have to create the main money-making attraction of our blog – great content!

There are 3 main options that most people use when it comes to creating blog content; writing it yourself, outsourcing it, or using PLR (Private Label Rights) content.

Writing Your Own Blog Posts

This is the best option when it comes to blogging, creating blog posts yourself which are unique and interesting and show your personality is a great way to gain credibility and customer interest. Ideally you want to write all the blog posts yourself on hot and relevant topics to do with your niche. Try to write posts that are helpful and entertaining to your reader. Once your visitors get to know you a bit better you will gain a ‘fanbase’ of loyal readers who will also be willing to buy your products.

The more helpful information and interest you provide, the easier it will be to sell to your visitors…..and it won’t even really feel like selling. All you will have to do is provide great info that really benefits your readers, create a ‘fanbase’ and then simply just mention a few products at the end of your posts or in your videos and you will be amazed at how many people will actually click on your links and buys those products.

Try to write in a style that is both authoritative, yet personal. Tell stories, be entertaining, and yet also provide plenty of practical, useful info.

Providing great quality information is key here, so that’s why creating the blog posts yourself and adding a ‘human’ element to them (your personality) is really the best option is you want to build a profitable, popular, blog in the long term.

Tip: Some people say that for every ‘fan’ (regular reader) your blog gets, you will earn $1 off them a month on average. So for example, if you get 1000 true fans, you should get $1000 a month from them (from things like affiliate commissions, adsense revenue, product sales etc.)

Using Private Label Rights Content (PLR)

If you are short on time or writing isn’t your forte, you could try using PLR articles for your blog posts. This is pre-written content, usually articles (or ebooks, videos….almost anything) that you can buy (and get for free) and can use as your own. Usually you’ll pay a small fee for a license to a bunch of PLR articles that you can use however you like.

To find PLR articles and content, search Google for your topic followed by the words ‘private label rights’ or ‘plr’.

E.g. ‘raw food diets private label rights articles’ or ‘raw food diets plr’.

There is plenty of plr out there on almost any subject you can imagine. However, since this is pre-written content that anyone can buy the rights to, I would suggest re-writing 25-30% of each article to try and make it unique and to avoid duplicate content.

Auto blogging

If you simply want to just automate the whole process and have content being posted on your blog while you sleep, there are a few good auto-blogging plugins available for Wordpress blogs. What you usually do is pre-load your blog with content (written yourself, outsourced, or plr), and choose the time intervals at which you want the content automatically posted and the plug-in will do the rest for you.

Here are a couple of good ones I recommend:

http://www.wprobot.net/

http://autoblogged.com/

http://wealthynetizen.com/ezinearticles-autoposter-a-free-wordpress-plug-in/

Also, to take this method one step further, you could choose to also install a plug-in that automatically submits every new blog post to a range of popular social bookmaking sites. So for a completely hands-free method, you could pre-load your blog with plr content, have one plug-in automatically posting content (e.g. daily) and another plug-in immediately social bookmarking the automated content!

Here’s a plugi
I would recommend:

http://wordpress.org/extend/plugins/wp-onlywire-auto-poster/

Adding Video

Video is a great addition to a blog. Videos keep a visitors interest and will help you get more traffic. People absolutely love video, and having videos on your blog will no doubt attract more interest. The best part about it is that you don’t even have to create your own videos! Wordpress allows you simply copy the embedding code of any video from YouTube and just put it anywhere on your blog.

Let’s take the example I used earlier, raw food diets, and I’ll show you how to embed a video from YouTube into a blog:

1) Go to YouTube.com and search for videos using your keywords.

2) Chose the video you want and click the ‘Embed’ button located below the video.

3) Choose from the options what you’d like, then click on the embed code to select it and then right click on it and copy it.

4) Now paste the code into a blog post. Make sure you have the post in HTML view, not ‘Visual’ view otherwise this won’t work properly.

I hope you enjoyed this blog article regarding your blog.

Peter Wolfing