Custom Mobile App Development - A Fertile Ground for Entrepreneurs

The latest global survey of freelancers by an online staffing firm oDesk and a Gen Y consulting firm, Millennial Branding revealed around 72 percent having regular jobs want to quit their jobs and work entirely for themselves. Around 61 percent affirmed that they will quit their jobs within two years. According to the survey, the top reason for this is the prospect of flexibility and freedom as 89 percent prefer to work by choosing their own workplace and timings rather than adjusting with a strict corporate job. The job of developing custom mobile apps can surely provide the freedom and flexibility these professionals are looking for. Being highly portable, Smartphones provide the opportunity for best mobile app developers to work with real-time data anywhere with the help of tools including Google Drive and Dropbox. Mobile App Stores (for instance, Apple's App Store, Google's Play Store) allow application developers to publish their applications at anytime from anywhere and gain a share of the revenue obtained from the sales with ease. However, it is challenging to develop efficient custom mobile apps for various businesses and publish them on App Stores utilizing emerging technologies and following the guidelines of different Smartphone companies. For example, Apple introduced the new iOS 7 which can provide fresh mobile experience and greater user-friendliness. But, the custom mobile apps which are designed for iOS 6 won't work well on iOS 7. You need to develop new apps that are compatible with this platform. Apple has published revised Developer License Agreement for App Developers. Its App Store will reject those apps that violate this agreement. In spite of the challenges involved in custom mobile application development for Apple iOS 7, entrepreneurs like the young teens mentioned at the outset will have no hesitation in surging ahead with their innovations. A recent Nielsen report highlights the fact that the majority of the 120 million Smartphone users in the United States use a shopping or retail app at least once in a month. Businesses looking to tap into new revenue streams will be keen on having their own custom mobile app, given that today's consumers virtually live in tablets and Smartphones. This speaks volumes of the prospects of entrepreneurs engaged in customized mobile app development.