DEVELOPING EMPHASIS IN WEB DESIGN - I

Developing emphasis in web design that use a web tools can be challenging in that it all relies on what you want to achieve with it. For the most aspect, the product, is what will be our factor of interest and in most situations it's not the picture of the product but how to get the product that will become the factor of interest - the proactive approach. For a FREE website Please visit www.webtoolson.com Simply put, emphasis is creating a factor of interest that will pick up the viewer’s/user’s eye. In web design, it is often termed as ‘eye-direction’ and if you have ever designed a proactive approach you know all about emphasis. Creating emphasis in web design can be challenging in that it all relies on what you want to achieve with it. DOMINANCE AND SUBORDINATION Before we run through some basic principles and illustrations there are a pair of factors to consider when developing emphasis. There are many, many elements of form and function on a web page – nothing is fixed any longer. You will have navigation, pictures, images, logos, management buttons, types, hyperlinks, galleries, animations… well; there is a lot of stuff to pack on a web page. The problem is this: we cannot highlight everything. Out of all the elements on the website, we need to understand what is of major importance and what is not.rnDominance is all about what is essential and I bet it’s going to be whatever you want your customer to achieve, the purpose, the perspective – but that is just a thought. Because art is all about interaction – you want to be sure that the concept you are trying to tell your customers (or instructions) is of major importance, all other items should be subordinate and helpful to that. Subordinate elements should catch some of the person's interest or even inform the customer to the controlling factor, but they should never surpass the major factor on the website. These elements should always support your factor of interest. I tried to come up with some insane amazing real life example for this (that has not been used before) but the only factor I could really come up with is a musical band. In any given musical band, the emphasis is always the good looking musician with all the skills and the character, right? They are the member of the musical band that provides the concept to the viewers. The bass player, percussionist, and keyboard player all back up the artist and help to shift the concept from the artist to the viewers. Don’t get fooled by the interest hogging existence of the lead singer, the most key elements in any structure – whether musically or artistically – is the subordinate elements that work to create the base for the concept to be heard or seen.