Difference between E-Commerce in Europe and Spain

E-COMMERCE IN EUROPErnWe can define e-commerce and financial exchange that is performed through the network, between subjects who may be at a large physical distance, and which usually materializes electronic payments. Electronic commerce can be done in two different directions: the B2B (between to business) and B2C (business to consumer). In general terms, has involved an extension of the offer, offering buyers the opportunity to buy in distant markets so you cannot find at your place of residence. In turn, has involved the elimination of intermediaries with the consequent reduction in price sales.rnThe following is an analysis of electronic commerce in Europe from these two points of view, business purchases made at other companies, and purchases made by individuals through the network.rnA - The business B2B (Business to Business)rnThe business between companies in Europe has been a surprising behavior in recent years. If we compare the percentage of companies with more than ten employees buying and selling online since 2004 in the European Union as a whole, shows that the percentage of companies that sell through the network is almost half the percentage of the companies they buy. In turn, although in the early years, from 2004 to 2007, there was an increase of electronic commerce, from 2008, the behavior has been somewhat erratic and much more volatile in the companies they buy that they sell, the trend has been downward. The difference between purchases and sales has declined…rnB - The Business B2C (Business to Consumer)rnIf we study the behavior of individuals in relation to their purchasing behavior across the network, and performing a similar analysis performed in Table 3, make a comparison of the percentage of individuals who have made purchases over the Internet from 2007 to 2011, the percentage change experienced in the past five years as well as in the past year.rnUnlike what happens in business, online purchases of individuals have experienced an upward trend. The search for new products or products available at the place of residence and the comfort of shopping without leaving home are some of the reasons for success.rnE-COMMERCE IN SPAINrnA - Evolution of e-commercernIn Spain, as in all the countries of the European Union, and from the point of view of companies, is not the same buy to sell, i.e. that the number of companies buying online is greater than the number of companies devoted to online sales.rnB - Socio economic analysis of the online shopperrnThen make an analysis of the online shopper from different social and economic aspects. The customer profile online in our country is a man between 25 and 34, mainly buying domestic products, with completed secondary education, which is active and working, with a median income of 2,250 € Mensua them, who lives in Andalusia and whose product is the reservation and payment of holiday accommodation. In relation to the level of education completed, and from a sample of Spanish both sexes aged 16 to 74, inclusive, are notes that almost half of online shoppers in the last year have been the who have completed the second stage of secondary education, with a 47.88% followed by those who have completed Higher Education, with a 23.32%, and the who have completed the first stage of secondary education, with 21.71%. The trend has changed from previous reports, which showed that a higher educational level, the greater the proportion of Internet users did their shopping in the network.