Digital Marketing To-Do List

Digital marketing sure has been on the fast track for the last several years. With so many different ways to reach your audience, it’s important to stay on top of the latest tactics and trends. From content strategy and social to analytics and retargeting, you’re staying up to date on it all. It’s a lot easier when you can do so with simple, easy-to-digest guides. whether you are currently in the field of digital marketing, or if you are thinking about hiring a digital marketing consultant, here is a to-do task you likely will find professionals in this role doing every day: Social Media Developing an editorial calendar for content sharingrn-Updating Facebook Pagesrn-Updating Google+ -Updating LinkedInrn-Updating Twitterrn-Answering LinkedIn questionsrn-Updating Tumblr, Instagram, and other social networksrn-Managing your Yelp profilern-Bookmarking blog content on social bookmarking sitesrn-Building out custom Facebook pagesrn-Designing cover images for social profilesrn-Developing social media marketing plansrn-Guest writing for industry blogs or websitesrn-Interacting with consumers via social mediarn-Recruiting guest bloggersrn-Researching bloggersrn-Writing a social media corporate policyrn-Scheduling social media status updates to be publishedrn-Responding to questions on Quorarn-Researching bloggersrn-Monitoring competitors’ social media updates Analytics -Analyzing Google Analyticsrn-Measuring search engine optimization resultsrn-Performing competitor keyword analysisrn-Reviewing eCommerce sales datarn-Review social media metrics, like Facebook Insightsrn-Running reports to track growth, response, or ROIrn-Sales Writing proposal -Creating lead capture forms for the company websitern-Writing sales follow up a copyrn-Writing sales scriptsrn-Submitting eCommerce products to shopping aggregatorsrn-Using lead scoring for prospectsrn-Developing demonstrations or tutorialsrn-Networking – in person! -Writing tips & how-to articles to share with prospects or -customersrn-Researching affiliate programsrn-Email Marketingrn-Choosing an email marketing software vendorrn-Designing email newsletter templatesrn-Distributing email newsletterrn-Writing email newsletter copyrn-Setting up trigger emailsrn-Setting up an account with the email marketing software rnvendor -Sending test copies of the email newsletterrn-Segmenting email newsletter listsrn-Reviewing email newsletter metricsrn-Cleaning up the database (fixing typos, adding in new -data) Video -Developing video contentrn-Hiring a vendor to develop video contentrn-Writing video scriptsrn-Develop keyword lists for tagging videosrn-Writing video descriptionsrn-Publishing video to YouTubern-Publishing video to a company website Advertising -Writing ad copyrn-Designing ad unitsrn-Monitoring Facebook Ad campaignsrn-Researching affiliate programsrn-Signing up for affiliate programsrn-Running retargeting campaignsrn-Running ad campaigns in Google AdWordsrn-Running ads on LinkedIn to promote the businessrn-Running estimates of audience size for Facebook adsrn-Buying ad space on specific or niche sites Public Relations -Commenting on articles or blog posts onlinern-Documenting online media placementsrn-Following up with people product samples were sent torn-Pitching bloggers to review a productrn-Writing press releasesrn-Submitting press releases thru online wire servicesrn-Sending out product samplesrn-Searching forums for influencersrn-Reviewing forums for consumer feedbackrn-Website Managementrn-Designing web graphicsrn-Editing web copyrn-Fixing broken links on the company websitern-installing tracking codes on the company websitern-Publishing blog postsrn-Renewing domains and hosting plansrn-Sourcing images to accompany blog posts and status updatesrn-Customer Servicern-Developing customer service plansrn-Responding to customers questions or concerns on social -media Project Management -Getting content approved by key stakeholdersrn-Giving presentations on your workrn-Formatting documents (Excel, Powerpoint, Word) -Writing case studies of projects or clientsrn-Updating editorial calendarsrn-Training staff on social media involvementrn-Speaking at industry conferences or meetingsrn-Sitting through many demos of marketing tools & dashboardsrn-Setting up Google Alerts on key companies, people, or productsrn-Sending thank-you notes or emails to customersrn-Reviewing metrics, metrics, metricsrn-Reviewing reports with clientsrn-Researching the latest digital marketing trends & tools Search Engine Optimization -Developing keyword listsrn-Appropriately naming images on the company websitern-Choosing anchor text for backlinksrn-Distributing articles to article submission websitesrn-Listing the company in online local business directoriesrn-Listing the company website in niche directoriesrn-Managing relationships with the major search enginesrn-Pinging sites after new content has been publishedrn-Renaming files so they are optimized for search enginesrn-Writing blog content based on a keyword strategyrn-Writing article content to publish onlinern-Reviewing website backlinksrn