Article

Do not cheat by untrue advertisement promotion

Topic: Business OpportunitiesPublished August 4, 2011

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We can see many sellers could make up good advertisement to attract buyers’ attention.

Seller can think out of good advertisement words, perfect pictures of the products, good looking packages etc.

Some advertisement may mislead consumers in the end since they may overstate the function or exaggerate the effect.

When we go to Ajisen Ramen restaurant, we may be attracted by good advertisement claiming its nutrition and calcium content.

However, a recent investigation revealed that the soup was diluted from base concentrate and other ingredients, and one kilogram of soup concentrate can make about 100 bowls of noodle soup.

Da vinci furniture also claimed the furniture products are manufactured in foreign countries and the raw materials are also purchased in foreign countries.

But a recent investigation proved that the furniture was made in a Dongguan factory in Guangdong province in China. Some products have serious quality problems.

Customers are claiming refund.

We can see some untrue advertisement many cheat consumers and cause serious economic losses for such companies.

As consumers, we have to compare same kind of products in different places.

As for B2B or B2C e-business, buyers can compare products in different online shops or check some comments left by other buyers.

For international businessmen, they have to verify the quality and certificate of the suppliers.

IBUonline is an innovative B2B e-business portal.

IBUonline can not control all the advertisement on the website are correct exactly.

IBUonline suggest international buyers need to do more to check suppliers information correction.

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