Do You Know Who Is Doing Your SEO?

Within the broad realm of SEO tactics that are often used to help websites improve their positions in the search rankings, we’ll come across two broad types of tactics that SEO companies focus on.

All the best and most reliable companies will only ever use white hat SEO techniques. These are the ones that are permitted to be used and will therefore not do any harm to the websites using them. However the other breed of search engine optimisation companies also uses black hat techniques. If you want your website to do well and not fall foul of Google and any of the other main search engines, you want to avoid using any kind of black hat techniques at all.

This is what the US company JC Penney has learned to its detriment over the last few weeks. Apparently the SEO company JC Penney was using was happy to get them to the top of the search results by focusing on the bad ways to get the job done. Needless to say when Google got wind of it they punished the website and now it is very difficult to find JC Penney in the natural search results. They’re pages down and while they are still performing well in paid searches, they have got a lot of work to do to get back up to page one territory again.

It begs the question of how well people research any potential SEO Company they are thinking of using. Every such company will claim to get excellent results from their efforts, and of course this is what you want. But you need to discover how they are going to get those results for you. The best companies will be only too happy to answer any questions you might have. You should automatically be wary of any companies that don’t reveal how they get things done, or what techniques they use.

After all it is your business they will be promoting, and you want to be sure you can get the results you want. It’s all very well to get great results for a few months. But if you are going to end up getting banned from the search engines altogether in a few months from now, how glad are you likely to be that you went with that company in the first place?

It’s understandable that you want to get going and get the results you want once you have your budget in place and you want to invest in results. But don’t be too eager to jump into action with a company you know little about. Doing your due diligence and performing checks on their techniques beforehand is nothing more than common sense.