Do you really know what Positioning is?
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Most companies talk about "Positioning" but quite frankly they simply don't know what they are talking about.
Here are two things that you should do if you truly want to understand what it is all about and how to do it right.
First is to read the book "Positioning" by Jack Trout and Al Reis.
Second: Well it could be first if you want:
Go to Jack Sims - "How to create a "Positioning Statement" here's the link so that you can get it at NO Charge:
Article author
About the Author
Jack Sims: Founder of two international corporations including America's largest marketing agency. Recently named "One of Meeting Planners Favorite Speakers", he is also the author of two business growth books including "Growing small Businesses into BIG Brands" and "How to Seriously WIN at Business & Golf". He is a guest lecturer at the Institute of Business, a member of the National Speakers Association and a Golf Teaching Professional.
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