Article

Does Your Money Mindset Support Your Income Goals?

Topic: Business NetworkingPublished February 24, 2010

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There are 4 major limiting belief patterns around charging what you are worth and getting it. There is a pattern and the pattern I am highlighting here is around your money boundaries. How good are yours? Here is your assignment around this pattern: Take note of how often you undercharge, customize and decide for someone else what they can afford. Notice your emotions around this. Then decide to let them go. Apart from letting go of your limiting beliefs around money there are some very practical things you can put in place in order to charge higher fees more comfortably. Generally speaking, your fees are too low if you focus on the effort it takes you to provide your service and the time it takes to do it rather than the value you provide. If that’s your mindset, then that will most likely impact the way you present your service in your Marketing, in your sales conversation, and of course it will impact the way you set your prices in the first place. So ask yourself, what will my clients gain from working with me? What is the value I create for them and what problems do I solve for them? Observe yourself during the sales conversation: How focused are you during the conversation on the value versus the features of the service you provide? The more you focus on value the easier it is to sell what you have at the price point you want. To be precise, you don’t want to talk about the features of your service for more than 10% of the conversation.

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About the Author

Yvonne McIntosh is a solo entrepreneur business coach specializing in helping coaches, small business consultants and wellness professionals to Brand their Unique Brilliance. Yvonne's also provide professional business coaching and business coaching services for entrepreneurs to break through their limiting beliefs and growing their business.

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