E-commerce general introduction

E-commerce can be divided into several categories, B2B, B2C, C2B, B2E, C2C, but B2B, B2C and C2C are common modes in e-business.

B2B is short for Business To Business. B2B is mainly referring to those online transactions from enterprises to enterprises.

B2C is short for Business to Consumer. B2C is mainly referring to transactions that companies sell products or services to individual customers. Due to the advantages of direct selling to the consumer over the internet, B2C business is growing in a faster pace than other e-business modes. Virtual or intangible products are sold well on B2C websites as well as tangible goods.

C2C is short for Consumer to Consumer. C2C platform providers will not involve the goods or services sold or bought on the website, they will not take charge of QA or auditing or guarantee issues of the products or services. C2C platform providers only set up a bridge as a third party and consumers could auction products on the platform or consumers could bid to win another consumer’s products which are posted on the platform.

B2E and C2B are not common modes in e-business, but they really still exist on the online market.

B2E is short for Business-to-Employee e-commerce then some companies could sell products or services to their employees in the intranet website. Such online business is mostly between employees and employers within one company.

C2B is a reversal mode of Business-to-Consumer model. In C2B e-business, individuals could sell products or services to some companies.

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