E-commerce in India

An interesting fact to be shared before we drown in the E-commerce world, India has an internet user base of 100 million (approx)! Jaw-dropping figure, right? The E-commerce market is not as big as compared to the USA and UK but is growing at an equally fast and high pace. As we have discussed about online sales earlier, E-commerce revolves around the same objective of selling a product. Talking about E-commerce, there was a time when buying a product online was a risky business! The most common thought was, “What if I lose my money?” Moreover, owning a credit or debit card was a bigger concern. Who knew it will become a household thing with the cash on delivery service making anrnentry in the e-commerce world! The concept is obviously (one of many) adopted from the west. For example, we have SnapDeal, the concept is the desi version of groupon, wherein a user can purchase a coupon from the website for some value and can receive a heavy discount on restaurants, beauty services, branded clothes and etcetera. Then we have FlipKart and LetsBuy, which is again the desi version of Amazon which sells books, electronics, accessories, toys and what not! A New entrant would be a cosmetics website, Urbantouch.com, which sells international brands which have not reached in retail stores as yet. Whornknew ordering a Gucci would come with a Cash on Delivery service via Fashionandyou.com ! We know education sector is not far behind when alumni from well-known institutions such as Stanford University and Indian Institute of Management run EduKart.com to offer various certificate courses. Infect, it is great to see that industry associations such as Retailers Association of India and Internet and MobilernAssociation of India has tied up withEduKart.com to provide such courses. E-commerce has definitely given a greater and larger access to consumers in terms of reaching out to international brands and feeling west-like! According to recent news, 2010 was the year when India was in full-swing in the E-commerce market and since then it is only reaching bigger heights. The question that arises here is, why are people turning their backs on the traditional buying mediums like malls and stores? The answer is simple, flexibility. Whereas the nearby book store closes at 9 PM sharp, flipkart works 24*7 on 365 days! Making an order on any e-commerce website is extremely simple. Why get dressed, walk to the store and stand in the queue to make the payment when you can order it in no time sitting at the convenience of your home. Click on buy and TADA, get the product Delivered on your doorstep! Not only that you receive heavy discounts, different offers like buy 1 get 2 free etcetera. India, talking about the number is lagging behind the USA , UK and China but making a fast growth at the same time. Online business is not a new concept to the western people however the concept is a baby here. As reports suggest, by 2025 Indian E-commerce market would touch 260 billion USD. Lets cross our fingers and hope that the figure is achieved way before 2025 arrives! About EduKart.com – EduKart.com, India’s leading online education portal, delivers industry relevant courses in the areas of Retail Management, Financial Management, Digital Marketing, Programming Languages and Project Management. The online courses are ideal for students and working professionals who want to upgrade their educational qualifications and make advancements in their careers. Launched in 2011 by graduates of Stanford University and the Indian Institute of Management, EduKart.com has gone to become one of the most visited online education portals of the country aiming to create a difference inrnthe lives of those who aspire to move ahead. Check out the courses at http://www.edukart.comrn