E-Commerce Stores and “NEW SEO” for Web Tools

King is the content, the “New SEO” – it’s clear and easy to understand how these SEO principles apply to personal sites and online marketers offering particular products or services through their website. Visit www.webtoolson.com for FREE website. But these are not the only types of sites that benefit from SEO. E-commerce sites (online shop stores) live and die by their SEO – perhaps more than any other type of website. And these types of sites do not have the same benefits as blogs or online home webpages of businesses. Why not? Because in most circumstances, the website is designed around getting the products to the customer's sight as quickly as possible. There is very little material, other than 100-300 words of details of item released written text under each item. So SEO is not the same for e-commerce sites. Does that mean Google allows them get off easy? Does Google’s Panda (and Penguin) system apply to e-commerce stores? Absolutely. This can make it very difficult to run an e-commerce website. How is it possible to add a lot of value to your website, when the only objective is retail? It’s not as easy as such as 3,000 worded description of products. However, there are several things you can do to bring “New SEO” basic principles to e-commerce sites. Product reviews MATTER – Big Time Although e-commerce sites may have a disadvantage when it comes to certain aspects of SEO (long, clean, continually released material, link bait, etc.), they have HUGE benefits in one particular area: product review. And this is a BIG deal in post-Panda SEO. Reviews have already been proven to enhance roles. But not only that – they also enhance your organization. Individuals buy products based off of opinions. It’s that easy. If you have reviews on your website, when people locate for your item, the opinions appear in the look up for search engine results. This makes your website exclusively attractive for your audience. Not only will more reviews help you provide products, it’ll also enhance your stability as an e-commerce site. When customers look up on your website, they are going to see each of your products having several reviews. Lastly reviews are exclusive, user-generated material. And you can have LOTS of opinions on a single web page. So even though you cannot go insane on the item details, by collecting opinions, you can still make sure each page on your website has a lot of review material. The video Approach On an average, you just need a few hundred words of SEO material. In most cases content is not designed for describing to promote a product it’s just content written for search engines. Of course, when customers check out your website, they may not be enthusiastic about learning the item details anyway. They may already know exactly what they want. However, as we just as with Penguin update, Google does NOT like to look for content written for search engines. A prospective remedy is to replace product description with product description video, not only does this benefit the search engine, but also your organization. When you look for products on websites, you have likely noticed videos usually appear near the top. By incorporating high-quality video, you range yourself from competitors who may only provide details of item released with description text. Hence, when a customer searches for an item, they are going to see your business pop up with videos right next to it. Just like the reviews, this is an attractive method for attracting prospective customers. Social Media Lastly, keep in mind to add social networking sites to your website! This is another amazing method of e-commerce sites to develop some real “New SEO” power. Customers are purchasing products they want to buy. Consequently, they are very likely to “like” the site for an item they just purchased. Use this to your benefit – make sure your social networking sites are in easily visible, where customers can easily simply click them. Furthermore, consider having a “share to Facebook” banner after a customer buys an item.