Elements of Kids Health

Kids Health is an industry worth billions of dollars encompassing many elements which include: fitness, nutrition, lifestyle and the medical industry. Kids Health from a fitness perspective uses gymnasiums and park environments that incorporate games and sporting activities for kids to participate in. Trainers, Coaches or parents all participate in fitness based activities in the hope that the kids carry what they have learned throughout their life. Fitness based activities include warm up routines, cardio routines, weight based activities and aerobic exercise. Fitness activities also include sport based drill and program that can be done individually or in a group.

Lifestyle measures in the kid’s health industry involve many elements including clothing, accessories, fitness apparel etc. Kids like to look cool and fit in and will spend thousands on clothing brand, fitness apparel, and accessories in the quest to achieve this. Large clothing manufacturers are aware of this and tailor their clothing lines and marketing campaigns to meet these needs. For example surfing brands provide the image that kid’s health is at its best when kids are wearing these clothes on the beach on being seen in skate parks. Lifestyle measures in the kid’s health industry also include programs like meditation, yoga, massage and relaxation techniques. This particular strand of kid’s health is becoming more popular with more children taking up these programs.

Healthy eating and nutritional programs are another kid’s health element that is worth billions to the industry. Food companies are cashing in as they sell their brand to young easily persuaded children. Fast food outlets uses large marketing campaigns involving cartoon characters, bright colors and merchandise to persuade children to engage with their brand. Kid’s health is manipulated by these campaigns and thus lead to the last element which covers the medical industry. There are a number of kids health related diseases that are prevalent in today's society when children living a sedentary lifestyle. Kids Obesity is one such disease that the medical industry is spending millions of dollars to find a solution. Doctors, Specialists, and Mental health professionals are working with children to sell the benefits of kid’s health to fight the lifestyle disease of kids obesity. They have a tough task as kid’s health has competing agendas including advancements in technology, confectionery, and fast foods. Kids health initiatives need to be smarter and more adaptable to beat the temptations a sedentary lifestyle provide. Kid’s health requires effort and perseverance which are skill sets that are learnt and strengthened when done often. On the other hand confectionery, technology, and fast food tastes good and requires limited effort. This can be difficult to overcome. The key to cementing kids health in every child is for these 4 elements to work together in synergy. Food manufacturers need to be selling healthier foods, lifestyle, and medical elements need to be collaborating more and the fitness industry needs to provide better links with nutrition and the medical profession. Achieve this and kids health will turn around for the better.