Email Marketing Campaigns for Local Radio Stations

The 21st century hasn’t been an easy one for traditional radio. Those traveling by car used to have no choice but to listen to the radio while driving, but today’s 30-somethings have never known a car without a tape deck or compact disc player and drivers of all ages can now plug their iPod into a jack and drive as far as they want without ever listening to the radio. Those who want to listen to the radio, meanwhile, often do so via satellite radio, which carries with it a fairly ample subscription fee but offers hundreds of channels and a minimal amount of commercials in exchange. And how about the pre-teen crowd? When they’re watching movies in the back seat, how can they ever develop a fondness for listening to the radio—and experience the surge of adrenaline when a favorite song randomly pops up?

Somewhat ironically, the best way for radio to remain relevant today is by connecting personally with listeners during in-person appearances by DJs at festive occasions such as grand openings and baseball games. It’s possible to further cement the relationship with listeners by embarking upon an email marketing campaign for local radio stations during these events.

The idea of pairing local radio stations and email marketing campaigns is a particularly savvy one because the people most likely to listen to the radio are the ones who still use email regularly. Younger people communicate via text messaging and social media, but those who remember listening to AM/FM radio and are still fond of the medium will be the perfect target of an email campaign for local radio stations.

The best part of a local radio station’s email marketing campaign is how easy and inexpensive it is to set up and operate. A staffer from the radio station can stand near the booth during promotional appearances and collect email addresses from listeners as they mill about. Have someone collecting emails near the giveaway table—that’s a great way to make sure your local radio station’s email marketing campaign gets off to a rollicking start! Let listeners know that joining the email marketing campaign list is the best way for them to remain informed about giveaways and promotions as well as station news and music news in general.

Once the email addresses are collected, the next step is inputting them into a database so that the email campaign for local radio stations can begin. These campaigns can often be handled by anyone in the office with a modicum of computer experience. Email marketing software provides a fast, easy and affordable way to gather and maintain contact information, as well as send out tailored email blasts periodically.

There are many industries and businesses than can profit from email marketing. Local radio stations are right at the top of that list and can stay in constant communication with their most loyal listeners with an email marketing campaign. Find out how to get started today and enjoy immediate results with an email campaign for local radio stations!