Ethical Link Building Strategies After Penguin Updates

After the Google Panda and Penguin update was made, SEO world notably change. Only the best and reliable websites remained firm and standing still in the search engines. They are the ones that always give quality information and links back to your sites. So, wonder what are the techniques they used why they became successful?

Actually there are no secrets but only hard work, diligence and also ethical link building techniques. Creating brand awareness is the fad to gain quality traffic.

Below are some ethical link building strategies that can be utilized after the Penguin updates:

Submit and Publish Articles

Article publishing is one of the typical yet telling methods of building back links. You must create unique and informative articles that you will submit to a wide selection of article submission sites that have high PRs.

You can add the keywords on your title and body content to optimize your website. Quality reigns over quantity. It will help you build brand awareness and credibility.

Engage Big in Social Media

You’re missing 50% percent of the quality traffic you need for your website if you are not using social media sites. It absolutely builds strong presence online. You can take full advantage of Twitter, Facebook, Pinterest, Google Plus, LinkedIn and Instagram to spread the word about your website. They are free. You can also do bookmarking on sites such as Delicious, Digg, StumbleUpon, and Technorati. It helps you increase you ranking because they are easily get index and crawl in the search engines such as the Google.

Spy and Learn from Your Competitors

Spying from your competitors does not mean you are copying their methods because what works for them maybe will not work for you. It is just learning how and what to optimize to strengthen your website’s health. You can compare and contrast your link profile with that of your competitors.

Guest Blogging

Guest blogging is one of the most trusted and powerful ways of creating back links for your website. You must research and find high PR guest blog sites and ask them if you can write for them. It must be related to your niche, produce high targeted traffic, and can pass the necessary link juice that you need for your own website to thrive. Make sure that you follow the rules and regulations set by the blog owner. Never forget to produce quality article that will be of best interest of the target audience so that it will go viral and establish credibility.

Blog Commenting

Blog commenting is the process of leaving comments, positive feedback and suggestions on targeted blogs. You must always give and share information related to the blogs so that you can absolutely brand for your website, products and services as well as get an exchange links. This is an effective way of traffic generation, brand promotion, and targeted link building because when they found you useful and helpful they will likely want to know more about you by visiting your page. Never spam the blogs because when Google found you doing this, you’ll be immediately considered as spam.