Google has been piling up bulk of changes to its algorithm and its search engine results. Recently Google celebrates forty more improvements in its updates. In February 2012, the updates presented by Google for the internet users all over the globe linked to related searches, UI elements, safe search, another Panda update, page detection, link evaluation and many more.
This new record of the monthly series of changes gave the people a handful. Google indicates that each individual change is subtle and important for the improvement of the search engine.
The secrets of the Google February updates have been finally revealed in the passage given below:
Updates Related to Local Search Results:rnGoogle laid great emphasis upon the changes, focused on local area searches. This Venice update is a great algorithm change to boost more locality related searches. This will help the locally based sites to gain more attention on SERPs and thus help to offer more viewership.rnGoogle brought this update to trigger local universal results and help the local pages to appear more
prominently. This step will help the users through:
• Getting more generic results based on local areas.
• Greater personalization for the Google users.
No More Evaluation of The Links:rnGoogle kills the long-time link evaluation methods. As explained by Google “we are turning off a method of link analysis that we used for several years.” According to Dave Naylor, the possible evaluation methods that Google
rejected include:
• Anchor text,
• Affiliate Links,
• Link AgernBill Slawski has given another speculation. He suggests dozen possible methods, including these:
• Local interconnectivity,
• Anchor text indexing,
• Cross-language information retrieval.
Timely Updates On Search Results:rnAn update, made by Google in January, related to the SERPs, was given another minor change in February. The involvement of fresh and basic information coming over the internet was given more preference. The recent updates, news, hot topics and other recurring events gained much attention from Google.
This update was referred to as freshness update and is likely to offer great benefit to the web marketing specialists who are in the hunt for the upcoming trends. In addition, a number of signals are used to detect the new popular news and topic over the cyber media through this update.
More Panda Updates:rnMore updates have been made on the Panda updates to make it more accurate. This update, Panda 3.3, will help bring more integration to the Google indexing and ranking systems.
A Better Spam Filter:rnGoogle has refined its model to solve the search queries. With lesser absurd content and better content search, here are the things, which got focus:
• Safe Search Filter and Removal of excess adult contentrn• Spam Protectionrn• Better Auto-Completern• Detection of Spelling Mistakesrn• More diverse Results
• Reduction of Duplicate Snippets
Accuracy In Image And Video Searches:rnIn the image search section, Google extended its image search results and provided better search results to offer relevant images. The thumbnail sizes to rich snippet results are there to help the searchers.
Similarly, the YouTube snippet updates were indicated as improved “decorated” snippets, with this, the video searches, and predictions gained more relevancy.
Global and International Updates:rnGoogle now focuses on facilitating the users with travel and other flight related queries in a better way. With this feature, Android and iPhone users can gain better information.
With all these changes brought by Google, the users will find better accuracy and alleviation in their searches. With no more time to waste, it is necessary that people should get onboard with the updates and improve the Google usage.